Facebook profits surge | Reclaiming London 2012's marketing promise

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Campaign Breakfast Briefing July 27, 2017

Facebook profits rise 70% as it hits 2bn monthly users Maisie McCabe Facebook's ad revenue surged by almost 50% year on year in the second quarter of 2017 to $9.2bn (£7bn), as its profits climbed 71%, but the platform warned the rise of video on the platform could slow growth. Reclaiming London 2012's marketing promise Tim Crow Of the 17 brands that were major domestic sponsors of London 2012, ten, including BA, EDF and Sainsbury's, are no longer involved in UK sports sponsorship. Synergy's Tim Crow asks where this leaves the Olympics' marketing legacy. O2 calls on mobile networks to work together to improve perceptions of industry Simon Gwynn O2's chief executive Mark Evans has called on his competitors to offer the "same kind of mechanisms" as O2 Refresh, which aims to increase the transparency of phone contracts by separating the cost of the device and service. Coke eyes American launch for Zero Sugar as calorie-free drink boosts sales in Europe Simon Gwynn Coca-Cola will launch its reformulated sugar-free version Zero Sugar in the US in August, after the drink recorded double-digit growth in other regions. Internet adspend accounts for half of spend for first time Ben Bold Internet advertising accounted for half of the UK's adspend for the first time in the first three months of 2017, according to the Advertising Association and Warc's expenditure report. Creatives pay tribute to MS Paint, the death of which was greatly exaggerated Simon Gwynn After reports suggested that Microsoft was preparing to kill of its beloved low-tech art application Paint, Campaign asked advertising creatives to pay tribute to the program using nothing but the tools it contained. Promoted "When it comes to the pinch, human beings are heroic" - George Orwell Georganna Simpson George Orwell's quote offers hope, humanity and inspiration in uncertain times...Campaign and Adobe Stock gathered rising stars from top creative agencies to tell a 30-second story. Promoted From the idea to the big screen: British Airways' "Live Caribbean Sale" Staff Got a great idea but not sure how to get it off the ground? Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Account Director for Global agency - work from home 3 days £40-45k plus benefits and working from home The Jefferson Group, Bedfordshire/North London borders Head of CMI | Leading Global Tech |12 month contract |£100-130k £400 - £500.00 per day Elizabeth Norman International, Chertsey, Surrey Marketing Coordinator (travel events) £21000 - £24000 per annum Regan & Dean Recruitment Limited, London International Brand Managers £77,000 as midpoint of the salary range + benefits Ashwood Associates, London Group Account Director £60-70k Negotiable DOE Mavis, London Head of Production - events £60000 - £65000 per annum The Great & The Good, London Account Manager £25-29K Direct Recruitment, London (Central), London (Greater) Senior Account Manager £35-40K Direct Recruitment, London (Central), London (Greater) Marketing & Communications Specialist Tax free competitive salary The Emirates Group, Dubai Head of Design Competitive Package + Benefits Butterfly London, London

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