Wednesday 12 July 2017

BBH names Heartfield and Austin as joint ECDs | SodaStream hires Game of Thrones' Hodor | and more....

 

Campaign: Agencies

Campaign: Agencies
July 12, 2017
BBH names Heartfield and Austin as joint ECDs as Gill steps aside
BBH names Heartfield and Austin as joint ECDs as Gill steps aside

Gurjit Degun

Nick Gill, executive creative director at Bartle Bogle Hegarty, is stepping down after almost ten years to become the creative lead on the Tesco and Barclays accounts.

SodaStream hires Game of Thrones' Hodor in latest chapter of crusade against plastic bottles
SodaStream hires Game of Thrones' Hodor in latest chapter of crusade against plastic bottles

Simon Gwynn

SodaStream has followed its controversial, Game of Thrones-riffing campaign "Shame or glory" with a new spot that depicts present-day humans as a primitive species with an irrational addiction to drinking water from plastic bottles.

This freelance creative is trying to shake up the gig economy
This freelance creative is trying to shake up the gig economy

Brittaney Kiefer

Casey Bird, the president of women's mentorship organisation SheSays, is trying to improve the relationship between agencies and freelancers with a new reviews platform.

Eurostar creates dreamy seascape onboard VR experience with AKQA
Eurostar creates dreamy seascape onboard VR experience with AKQA

Emily Tan

Eurostar has worked with AKQA to create an onboard VR experience that "captures the magic of Eurostar's passage under the sea".

The great, good, okay and ugly of brands at Pride Week
The great, good, okay and ugly of brands at Pride Week

Benjamin Harrison

Brands are a part of Pride for good. But slapping on a rainbow doesn't cut it in 2017.

Summer book review: four books to inspire marketers
Summer book review: four books to inspire marketers

Staff

From the study of non-conformists to the creation of a best-selling alcohol brand, Campaign asks industry experts to review four insightful books.

Campaign Big Awards is back with new categories
Campaign Big Awards is back with new categories

Staff

The revamped Campaign Big Awards, which showcases and celebrates the very best of Britain's commercial creativity, is now open for entry.

Movers and shakers: Havas, Mars, ITV, Mother, Shazam, and more
Movers and shakers: Havas, Mars, ITV, Mother, Shazam, and more

Staff

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Direct Line's Mark Evans on drones, mass media and the power of TV
Promoted
Direct Line's Mark Evans on drones, mass media and the power of TV

Georganna Simpson

"The art of mass media is definitely not dead" says Direct Line's Mark Evans - so how can brands get cut through?

Diversity: a little less conversation, a lot more action
Promoted
Diversity: a little less conversation, a lot more action

Georganna Simpson

Campaign and Engine hosted CMOs and agency leaders to drive the diversity debate forward into a series of pledges, promises and actions...


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