Lego appoints Lang as top UK marketer as Snell is promoted | Channel 4 warns 'no end in sight' to ad recession | and more...

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Campaign: Brands July 12, 2017

Brand news and analysis, powered by Marketing Lego appoints Lang as top UK marketer as Snell is promoted Simon Gwynn Marius Lang has been appointed as senior director - head of marketing UK & Ireland at Lego, after Rebecca Snell was promoted to a European role. Channel 4 warns 'no end in sight' to ad recession as it dips into cash reserve Gideon Spanier Channel 4 dipped into its cash reserves last year because the ad market slumped after Brexit and warned there is "no end in sight" to the current TV ad recession. Honing his craft: what ex-Starbucks and Virgin Active marketer Waring did next John Tylee If everything goes according to plan, Brian Waring, the one-time chief marketer at Starbucks and Virgin Active, will have built himself a business as bespoke as some of the high-end craftware he's now selling. Tesco Booker merger faces further investigation Gurjit Degun Tesco's £3.7bn takeover of Booker is to be investigated further by the Competition and Markets Authority. Aldi top for customer satisfaction Gurjit Degun Aldi has been named the top supermarket for customer satisfaction, overtaking Marks & Spencer and Waitrose. The great, good, okay and ugly of brands at Pride Week Benjamin Harrison Brands are a part of Pride for good. But slapping on a rainbow doesn't cut it in 2017. SodaStream hires Game of Thrones' Hodor in latest chapter of crusade against plastic bottles Simon Gwynn SodaStream has followed its controversial, Game of Thrones-riffing campaign "Shame or glory" with a new spot that depicts present-day humans as a primitive species with an irrational addiction to drinking water from plastic bottles. Santander InnoVentures invests in UK-tech companies Pixoneye and Curve Emily Tan Santander's fintech venture capital fund, InnoVentures, has added Pixoneye and Curve to its portfolio, as well as US-based Gridspace, in its latest round of strategic investments. Eurostar creates dreamy seascape onboard VR experience with AKQA Emily Tan Eurostar has worked with AKQA to create an onboard VR experience that "captures the magic of Eurostar's passage under the sea". Campaign TV: why Wimbledon is so important for Robinsons Georgina Brazier Campaign spoke to Britvic's Kevin McNair about the brand's 80-year sponsorship of The Championships and how the affiliation helps to promote their products across the summer months. Summer book review: four books to inspire marketers Staff From the study of non-conformists to the creation of a best-selling alcohol brand, Campaign asks industry experts to review four insightful books. Campaign Big Awards is back with new categories Staff The revamped Campaign Big Awards, which showcases and celebrates the very best of Britain's commercial creativity, is now open for entry. Movers and shakers: Havas, Mars, ITV, Mother, Shazam, and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted "Technology needs to be like salt. You need to taste it more than see it..." Georganna Simpson ...says Harjot Singh, chief strategy officer, EMEA at McCann Worldgroup. Campaign and Turner gathered top marketers, media experts and creatives to explore how technology is enabling brands to tell better stories Promoted Cannes Perspectives: Unleash the power of content Michael Connolly, Sonobi The latest ad technology can help brands find their voice and reach the audiences they really want Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Business Director £110k - £120k, plus excellent benefits MODA consult, London (Central), London (Greater) Head of Marketing and Communications Competitive Brand Recruitment, Hertfordshire, Royston / Cambridge, Cambridgeshire / Cambridgeshire, Ely Senior Account Director £55k+ Direct Recruitment, London (Central), London (Greater) Senior Marketing Executive (Events) £25000 - £27000 per annum Regan & Dean Recruitment Limited, London, City of Westminster / London Head of Brand & Creative Services Competitive + benefits Chelsea FC, London Campaign Coordinator Competitive Lakeland, Windermere, Cumbria Group Account Director (Global) Competitive Package + Benefits Momentum ABM, London (Central), London (Greater) Marketing Account Manager Up to £25,000 + Benefits Bray Leino, Devon DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater)

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