Marketers' optimism at lowest level in years | Possible CEO takes new role | Disney gets girls playing football

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Campaign Breakfast Briefing July 19, 2017

Bellwether: marketers' optimism at lowest level for four years Omar Oakes Marketers' optimism regarding companies' financial prospects are at their lowest level for four-and-a-half years, despite UK marketing budgets being expanded, compared to three months ago. Possible CEO Atchison takes CMO role at software 'unicorn' Domo Omar Oakes Shane Atchison, the global chief executive of Possible, is joining computer software company Domo as its chief marketing officer. Vodafone to ramp up customer service with upgraded chatbot, voice ID and Alexa skill Emily Tan After Vodafone was fined £4.6m by Ofcom last October for failing to handle customer complaints properly, its chief executive Nick Jeffries vowed to tackle the issue head-on. Disney and FA team up to get girls playing football Simon Gwynn The Football Association has launched a three-year partnership with Disney to increase girls' participation in football and evolve perceptions of the sport. L'Oréal appoints temporary marketing chief as Hugh Pile goes on sabbatical Simon Gwynn L'Oréal's chief marketing officer for Western Europe, Hugh Pile, is taking a one-year sabbatical from his role at the cosmetics giant to work for his family's business. Programmatic player Media iQ to scale on the back of private equity investment Emily Tan Private equity firm EC Partners has acquired a minority stake in analytics and technology company Media iQ for an undisclosed sum. Sizmek to buy Rocket Fuel for $145m Emily Tan Private ad tech company Sizmek has announced plans to buy publicly-listed programmatic company Rocket Fuel for $145m (£111m). Promoted Stop predicting the death of anything: no media is a write-off, it's all opportunity Matthew Chapman Marketers need to exploit the proliferation of channels - not fear it, says Campaign-Turner panel Promoted Cannes Perspectives: Unleash the power of content Michael Connolly, Sonobi The latest ad technology can help brands find their voice and reach the audiences they really want Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Account Director Up to £50k dependent on experience air recruitment, London (Central), London (Greater) Senior Data Planner Up to £70K (dependent on experience) plus benefits and bonuses air recruitment, London (Central), London (Greater) Account Director Up to £50k dependent on experience air recruitment, London (Central), London (Greater) Marketing & Communications Officer - Charity/Fundraising £30000 per annum + great benefits Regan & Dean Recruitment Limited, London Head of Brand & Creative Services Competitive + benefits Chelsea FC, London Global Head of Operations Dependent on Experience The Industry Club London Ltd, London (Central), London (Greater) Account Manager – Digital (Philanthropy and Disputes) Excellent package and benefits Portland Communications, London (Central), London (Greater) Head of Creative Up to £85,000 Onroot, London (Central), London (Greater) Head of SEO £50-£55K Talent Creative & Media, London (Central), London (Greater) Business Director/MP Content/CRM £90/100k c£100k Barker Graves, london

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