O2 calls on mobile networks to work together to improve perceptions of industry | Adidas' communications chief: never stop learning | and more...

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Campaign: Brands July 27, 2017

Brand news and analysis, powered by Marketing O2 calls on mobile networks to work together to improve perceptions of industry Simon Gwynn O2's chief executive Mark Evans has called on his competitors to offer the "same kind of mechanisms" as O2 Refresh, which aims to increase the transparency of phone contracts by separating the cost of the device and service. Adidas' communications chief: never stop learning Florian Alt Florian Alt, senior director, global brand communications, Adidas, shares his insights on engaging with his team and consumers Brexit bonanza for Diageo as weak pound leads to surge in profits and revenue Simon Gwynn Diageo grew profits by 25% to £3.6bn in the financial year July 2016 - June 2017, as the collapse in the value of sterling increased the value of overseas sales. Targeting the 'beauty indifferent' Emily Tan Birchbox uses data and word of mouth to curate a subscription service for those who don't usually take an interest in beauty products. Coke eyes American launch for Zero Sugar as calorie-free drink boosts sales in Europe Simon Gwynn Coca-Cola will launch its reformulated sugar-free version Zero Sugar in the US in August, after the drink recorded double-digit growth in other regions. Amazon finally enters Asia-Pacific via Singapore Babar Khan Javed Industry insiders weigh in on the coming ecommerce "bloodbath" and how brands will have to step up their game. Creatives pay tribute to MS Paint, the death of which was greatly exaggerated Simon Gwynn After reports suggested that Microsoft was preparing to kill off its beloved low-tech art application Paint, Campaign asked advertising creatives to pay tribute to the program using nothing but the tools it contained. Reclaiming London 2012's marketing promise Tim Crow Of the 17 brands that were major domestic sponsors of London 2012, ten, including BA, EDF and Sainsbury's, are no longer involved in UK sports sponsorship. Synergy's Tim Crow asks where this leaves the Olympics' marketing legacy. Campaign TV: five years on from London's Olympic marketing rush Georgina Brazier Five years on from London 2012, we take a look back at the brands that were involved in the biggest sporting event the capital has ever seen. London 2012: six of the best campaigns five years on Ben Bold With London preparing to host the World Athletics Championships from next week, Campaign revisits a very different, pre-Brexit Britain. Five years ago today, the UK capital played host to the so-called "greatest show on Earth", the London 2012 opening ceremony. ASDA and Virgin Media receive most nominations for Marketing New Thinking Awards as 2017 shortlist revealed Staff ASDA and Virgin Media lead the brands shortlisted for this year's Marketing New Thinking Awards, held in partnership with Sky Media, with four nominations each. Battle Bogle Hegarty London, Lucky Generals and PHD also perform strongly. Campaign TV: San Miguel gathers 'life rich' individuals to inspire guests James Page The San Miguel Experience saw the beer brand using "life rich" individuals and experiences to entertain and inspire guests. Promoted Leadership masterclass: How to lead with emotional strength Jennifer Jackson Emotionally informed leadership is key to success, says Tom Howe, managing partner at The Jefferson Group Promoted Direct Line's Mark Evans on drones, mass media and the power of TV Georganna Simpson "The art of mass media is definitely not dead" says Direct Line's Mark Evans - so how can brands get cut through? Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Senior Digital Marketing Manager – International GBP £40,000 dependent on experience Scandinavian Airlines System, London (Heathrow Airport) Head of CMI | Leading Global Tech |12 month contract |£100-130k £400 - £500.00 per day Elizabeth Norman International, Chertsey, Surrey FMCG Marketing Controller (Director designate) Highly competitive basic + bonus, car allowance & benefits Smith Carey, East Midlands based Head of Production - events £60000 - £65000 per annum The Great & The Good, London Head of Business Development (Software Sales/Russian Speaking) £100000 per annum Ultimate Asset, London Head of Client Development £45-55K Escape Hatch Media Recruitment, Brighton, East Sussex Account Manager £30000 - £32000 per annum + Discretionary bonus, Gym membership Gabriele, London Marketing & Communications Specialist Tax free competitive salary The Emirates Group, Dubai UX Designer £28-34,000 per annum + benefits package Prophecy Unlimited, Bristol Intranet Manager £24,663 Ministry of Defence, High Wycombe, Buckinghamshire

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