McDonald's UK marketing chief: Don't be afraid to say no | Brands don't always require heroes | and more...

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Campaign: Brands July 25, 2017

Brand news and analysis, powered by Marketing McDonald's UK marketing chief: Don't be afraid to say no Alistair Macrow Alistair Macrow, McDonald's UK senior vice-president, chief marketing officer, shares some of the lessons he has learned from his career in marketing. Brands don't always require heroes Helen Edwards Chest-beating CVs that boast about high-risk repositioning strategies sit at odds with the slow-nurturing subtlety that would benefit most brands. Consumers urge brands to push the boundaries of gender stereotyping Nicola Kemp Consumers increasingly expect brands to push the boundaries and challenge gender stereotypes in traditional media channels and advertising. Love Island: how brands made the most of the summer's smash hit Gurjit Degun Around two million people will be dealing with Love Island blues today after last night's gripping finale which saw Kem and Amber take home £50,000 between them. Banish your inner Hamlet Charles Vallance Like the vacillating prince, we look for ways to postpone decisions and absolve responsibility. And it's making an impact on our productivity. 'Shrinkflation' affected more than 2,500 grocery products over last five years Simon Gwynn Data from the Office for National Statistics has shown that 2,529 products were reduced in size over the last five years - without a corresponding price cut. Why reinventing a brand is not about logos Bennett Porter Survey Monkey SVP of Marketing Communications Bennett Porter explains how her company rebranded itself by looking beyond an artistic redesign. Promoted Open Canvas: the best in outdoor In the first in a new series, two experts pick their favourite out of home winners in a standout year for the medium at the 2017 Cannes Lions International Festival of Creativity Promoted FutureVision: Breaking the agency model Daniel Diez and Claire Beale FutureVision looks at how an integrated agency model can help clients stay ahead of disruption, and how an agile agency of the future should be structured... Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Head of CMI | Leading Global Tech |12 month contract |£100-130k £400 - £500.00 per day Elizabeth Norman International, Chertsey, Surrey FMCG Marketing Controller (Director designate) Highly competitive basic + bonus, car allowance & benefits Smith Carey, East Midlands based Head of Production - events £60000 - £65000 per annum The Great & The Good, London Head of Business Development (Software Sales/Russian Speaking) £100000 per annum Ultimate Asset, London Head of Client Development £45-55K Escape Hatch Media Recruitment, Brighton, East Sussex Account Manager £30000 - £32000 per annum + Discretionary bonus, Gym membership Gabriele, London UX Designer £28-34,000 per annum + benefits package Prophecy Unlimited, Bristol Senior Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Intranet Manager £24,663 Ministry of Defence, High Wycombe, Buckinghamshire Senior Campaign Manager £37,527 Ministry of Defence, High Wycombe, Buckinghamshire

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