Media news and analysis, powered by Media Week | Hearts & Science chief wields baton of change Gideon Spanier Scott Hagedorn, founder of the Omnicom shop, believes media agencies need to act as the conductor to orchestrate the complex relationship between creative, data, CRM and technology. | | | | | | | | | | | | | Five essential effectiveness trends from the IPA Janet Hull, IPA director of marketing strategy, executive director Effectiveness Week As the IPA launches the latest iteration in its IPA Databank series, Media In Focus by Les Binet and Peter Field, Janet Hull writes on the implications of the key findings. | | |
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