Saturday edition: Dove pulls breastfeeding ad after consumer outcry | KFC: why making weird products seems to be a global brand strategy | and more...

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Campaign: Brands July 15, 2017

Brand news and analysis, powered by Marketing Dove pulls breastfeeding ad after consumer outcry Nicola Kemp Unilever is pulling its controversial Baby Dove ad that has been accused of supporting those who oppose breastfeeding in public. KFC: why making weird products seems to be a global brand strategy Emily Tan Think the KFC smartphone is weird? You haven't seen anything yet. Pride 2017: the best campaigns by brands and agencies Staff Our pick of the best marketing activity by brands ahead of tomorrow's Pride in London parade Haagen-Dazs taps Pharrell Williams and millennials for global ad campaign Kathryn Luttner Saatchi & Saatchi London gives the ice cream brand a youthful vibe in a new spot titled "Everyday Made Extraordinary." Ikea parodies wildlife documentary for 'relax into greatness' launch ad Omar Oakes Ikea's new integrated campaign urges people to "relax into greatness" and features a lion as the star of the launch ad, which breaks on TV this weekend. Vauxhall hires UK comedy royalty for 'Mama' sketches on Channel 4 Simon Gwynn Jessica Hynes and Sally Phillips are starring in a pair of comic films for Vauxhall, "Mamas Uncut", that debut tonight on Channel 4 during The Crystal Maze. Jawbone's demise proves that consumer insight trumps tech in the wearables sector Emily Tan Once valued at more than $3bn (£2.3bn), Jawbone is now facing liquidation due to a lack of customer insight and services, industry experts have warned. 'No amount of digital marketing can make up for a lack of creativity' Darren Bentley Moneysupermarket.com's marketing director shares the career lessons he's learned along the way. Openreach drops BT name in 'small but symbolic' rebrand Gideon Spanier Openreach has ditched the BT name from its logo in a no-frills rebrand to reflect the broadband wholesaler's enforced separation from its parent company. Pernod Ricard names Ainsworth as UK marketing director Omar Oakes Philip Ainsworth, the marketing director of Pernod Ricard vodka brand Wyborowa, has been promoted to lead the company's UK marketing. Campaign TV: how Pimm's is making the most of its first Wimbledon sponsorship James Page This year sees the drinks brand has become official partners with the world-famous tennis tournament. Promoted "When it comes to the pinch, human beings are heroic" - George Orwell Georganna Simpson George Orwell's quote offers hope, humanity and inspiration in uncertain times...Campaign and Adobe Stock gathered rising stars from top creative agencies to tell a 30-second story. Promoted Stop predicting the death of anything: no media is a write-off, it's all opportunity Matthew Chapman Marketers need to exploit the proliferation of channels - not fear it, says Campaign-Turner panel Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Business Director £110k - £120k, plus excellent benefits MODA consult, London (Central), London (Greater) Head of Marketing and Communications Competitive Brand Recruitment, Hertfordshire, Royston / Cambridge, Cambridgeshire / Cambridgeshire, Ely Senior Account Director £55k+ Direct Recruitment, London (Central), London (Greater) Senior Marketing Executive (Events) £25000 - £27000 per annum Regan & Dean Recruitment Limited, London, City of Westminster / London Sales Development Executive, Tourism £28-£32k dependent on experience Morris Visitor Publications, London Planning Director £55-75,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol Planning Executive £18-25,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol Head of Brand & Creative Services Competitive + benefits Chelsea FC, London Campaign Coordinator Competitive Lakeland, Windermere, Cumbria Group Account Director (Global) Competitive Package + Benefits Momentum ABM, London (Central), London (Greater)

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