Friday, 7 July 2017

The best Pride campaigns | CP&B chief exec steps down | Debenhams in ad review

 

Campaign: Agencies

Campaign: Agencies
July 07, 2017
Pride 2017: the best campaigns by brands and agencies
Pride 2017: the best campaigns by brands and agencies

Staff

Our pick of the best marketing activity by brands ahead of tomorrow's Pride in London parade

Richard Pinder to exit Crispin Porter & Bogusky
Richard Pinder to exit Crispin Porter & Bogusky

Omar Oakes

Richard Pinder is stepping down as chief executive of Crispin Porter & Bogusky London as he seeks a "return to entrepreneurial life".

Debenhams launches advertising review with 'social shopping' brief
Debenhams launches advertising review with 'social shopping' brief

Omar Oakes

Debenhams is reviewing its advertising requirements, putting incumbent J Walter Thompson on alert.

Channel 4 and ITV ask you to choose between humans or apes
Channel 4 and ITV ask you to choose between humans or apes

Emily Tan

Channel 4 and ITV will simultaneously advertise the launch of 20th Century Fox's War For The Planet Of The Apes.

Papa John's awards UK ad account to Pablo
Papa John's awards UK ad account to Pablo

Omar Oakes

Papa John's has awarded its £15m UK advertising account to Pablo after a competitive pitch.

Channel 4 shortlists seven brands and agencies for £1m diversity ad prize
Channel 4 shortlists seven brands and agencies for £1m diversity ad prize

Omar Oakes

Channel 4 has shortlisted seven brands and agencies for its inaugural Diversity in Advertising award which offers the chance to win £1m in airtime for an ad campaign focused on non-visible disability.

Publicis rebrands Mediavest as Spark Foundry to foster 'start-up spirit'
Publicis rebrands Mediavest as Spark Foundry to foster 'start-up spirit'

Gideon Spanier

Publicis Media is to rebrand Mediavest Spark as Spark Foundry as one of the world's oldest media agencies seeks to broaden its range of services and foster a "start-up spirit".

Centaur sells Home Interest division to Future, buys MarketMakers
Centaur sells Home Interest division to Future, buys MarketMakers

Gurjit Degun

Centaur Media has sold its Home Interest portfolio to Future for £32m, and acquired MarketMakers, a telemarketing agency, for £13.4m.

Safety first: Lessons from the cyberattack on WPP
Safety first: Lessons from the cyberattack on WPP

Jeremy Lee

The cyberattack on WPP raises questions about agencies' role in data protection.

Havas hires former Droga5 creative Swinburne
Havas hires former Droga5 creative Swinburne

Gurjit Degun

Matt Swinburne, former creative director at Droga5 New York, has joined Havas London in the same role.

History of advertising: No 192: The world's first 'black' ad agency
History of advertising: No 192: The world's first 'black' ad agency

John Tylee

Advertising created by and for ethnic minorities has sharply contrasting histories on either side of the Atlantic.

My secret work weapon: Geoffrey Chaucer
My secret work weapon: Geoffrey Chaucer

Malcolm White

Krow's chief strategy officer identifies with Marsellus' promise to "git medieval".

'Don't talk about tech': five lessons from a start-up at Cannes
'Don't talk about tech': five lessons from a start-up at Cannes

Amy Williams

Amy Williams, founder of the ethical adtech company, Good Loop, shares her top five tips on how start-ups can thrive at Cannes.

Wins this week: McDonald's, OnePlus, Papa John's
Wins this week: McDonald's, OnePlus, Papa John's

Staff

Campaign's round-up of account moves across advertising and media

Hyperpersonalisation: From the art of possibility to the art of delivery
Promoted
Hyperpersonalisation: From the art of possibility to the art of delivery

Sunando Das, Kantar TNS

To reap the benefits of advances in technology, brands need to master their strategy and execution in tailoring messages to target individual consumers

The Work

Sainsbury's
Sainsbury's "Living well - summer" by Wieden & Kennedy London

Sainsbury's latest campaign by Wieden & Kennedy London highlights small celebratory moments during summer.

Grant's
Grant's "The journey" by FCB Inferno

Grant's new global campaign by FCB Inferno continues the trope that the only people who drink whisky are cool men in suits.

More
Hyperpersonalisation: It's about the context, innit?
Promoted
Hyperpersonalisation: It's about the context, innit?

David Fletcher, MEC UK

Technology is advancing fast and making personalisation easier and more affordable, but there's no point customising your product or ad if it makes no sense to the recipient


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