Lessons from the WPP cyberattack | Channel 4 shortlists brands for diversity prize | Publicis rebrands Mediavest

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Campaign: Media July 07, 2017

Media news and analysis, powered by Media Week Safety first: Lessons from the cyberattack on WPP Jeremy Lee The cyberattack on WPP raises questions about agencies' role in data protection. Channel 4 shortlists seven brands and agencies for £1m diversity ad prize Omar Oakes Channel 4 has shortlisted seven brands and agencies for its inaugural Diversity in Advertising award which offers the chance to win £1m in airtime for an ad campaign focused on non-visible disability. Publicis rebrands Mediavest as Spark Foundry to foster 'start-up spirit' Gideon Spanier Publicis Media is to rebrand Mediavest Spark as Spark Foundry as one of the world's oldest media agencies seeks to broaden its range of services and foster a "start-up spirit". Waitrose sponsors Channel 4 food shows Gurjit Degun Waitrose is sponsoring Channel 4's Food on 4 programming. Facebook's CMO dishes on fake news and the social network's latest mission Diana Bradley Gary Briggs talks about how Facebook is connecting the world; engaging Generation Z; and how it's combating fake news. Things we like: Tribute to Coleridge and Deliveroo's audio innovation ads Coleridge Tribute inducted into PPA's Hall of Fame and Deliveroo's innovative audio ads Wins this week: McDonald's, OnePlus, Papa John's Staff Campaign's round-up of account moves across advertising and media Promoted Hyperpersonalisation: From the art of possibility to the art of delivery Sunando Das, Kantar TNS To reap the benefits of advances in technology, brands need to master their strategy and execution in tailoring messages to target individual consumers Promoted Hyperpersonalisation: It's about the context, innit? David Fletcher, MEC UK Technology is advancing fast and making personalisation easier and more affordable, but there's no point customising your product or ad if it makes no sense to the recipient Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Customer Proposition Manager £50 - £65,000 plus excellent benefits Rare Selection, London (Central), London (Greater) Sales Executive £25k, OTE of £35K, uncapped bonus potential, good benefits, and 25 days holiday a year. Open Door Media Publishing Ltd, London (Central), London (Greater) Digital Designer £30,368 - £35,727 (dependent on experience) RNLI, RNLI Headquarters, Poole Creative Brand Manager £44,608 - £52,479 (dependent on experience) RNLI, RNLI Headquarters, Poole Campaign Coordinator Competitive Lakeland, Windermere, Cumbria Group Account Director (Global) Competitive Package + Benefits Momentum ABM, London (Central), London (Greater) Full Stack Web Developer £40,000 - 45,000 + Benefits Momentum ABM, London (Central), London (Greater) Creative Artworker £30,000 - £40,000 + Benefits Momentum ABM, London (Central), London (Greater) Mid-Senior Designer £40,000 - £55,000 + Benefits Momentum ABM, London (Central), London (Greater) Marketing Account Manager Up to £25,000 + Benefits Bray Leino, Devon

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