Wunderman chief on transforming the agency | GBBO signs up first sponsors

View in web browser | Add to safe senders list

Campaign: Media July 24, 2017

Media news and analysis, powered by Media Week Wunderman's Read: 'We are different from Accenture. We're creative' Gideon Spanier Wunderman global chief executive Mark Read explains how he is transforming the digital shop, why it's merging with Possible, and what he has learned from Sir Martin Sorrell. Lyle's Golden Syrup and Dr Oetker to sponsor The Great British Bake Off Emily Tan Lyle's Golden Syrup and Dr Oetker have each signed on to sponsor Channel 4's first series of The Great British Bake Off this autumn in a deal that totals seven-figures. Havas Media wins Michelin account off MEC Emily Tan French tyre company Michelin has awarded its estimated $100m (£76.89m) global media account to Havas Media. Facebook battles fake news with editorial rights Babar Khan Javed Facebook is battling fake news by only offering verified publishers (those that regularly advertise with Facebook) the ability to edit headlines and meta descriptions for their verified links. Men are 'more responsive' to online ads Omar Oakes Men are more responsive to online ads than women, according to an eye-tracking study by picture provider Shutterstock. The challenge in TV is fast reach decline Natalie Cummins What's the best combination of TV, VOD and YouTube for driving results, asks Zenith UK's MD. Promoted The Thinkboxes shortlist: May/June 2017 Thinkbox The May/June Thinkboxes shortlist sees some fantastic creative from Finish, M&S, Pride in London, TK Maxx and Uber. Who will the Academy vote for? Or better still who would have your vote? Watch them all right here... Promoted June's Aerial Awards winner: NHS Blood & Transplant 'Potatoes' Radiocentre Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Programmatic Sales Manager - Leading digital leisure brand £60000 per annum Ultimate Asset, London INTERNATIONAL BUSINESS DIRECTOR -PREMIUM PUBLISHER- sales £80000 - £90000 per annum + commission & benefits Ultimate Asset, London Client Direct Sales - top programmatic platform £65000 - £75000 per annum + bonus Ultimate Asset, London Deputy Editor £25,000 + benefits b3-media, Gravesend, Kent Content Director - Fitness, Sports & Nutrition £80000 - £90000 per annum + bonus Ultimate Asset, London Copywriter Up to £40-50k (depending on experience) + benefits April-Six, Harefield , Uxbridge Digital Media Manager 1547339 Ministry of Defence, High Wycombe, Buckinghamshire Intranet Manager £24,663 Ministry of Defence, High Wycombe, Buckinghamshire Senior Campaign Manager £37,527 Ministry of Defence, High Wycombe, Buckinghamshire Sales Development Executive, Tourism £28-£32k dependent on experience Morris Visitor Publications, London

manage bulletins unsubscribe

© 2016 Haymarket Business Media Bridge House 69 London Road Twickenham TW1 3SP Phone: +44 (20)8267 5000