C4 warns 'no end in sight' to ad recession as it dips into cash reserve | Publicis Media Exchange CEO Pardon departs

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Campaign: Media July 13, 2017

Media news and analysis, powered by Media Week Channel 4 warns 'no end in sight' to ad recession as it dips into cash reserve Gideon Spanier Channel 4 dipped into its cash reserves last year because the ad market slumped after Brexit and warned there is "no end in sight" to the current TV ad recession. Publicis Media Exchange CEO Pardon departs Jeremy Lee Simon Pardon, the global chief executive of Publicis Media Exchange, has left the company. Google paying millions to academics for public policy support Gurjit Degun Google has been paying academics millions to produce research to support its public policy. Keeping brands safe in a programmatic world Nick Morley What needs to be done to safeguard brands online, by Integral Ad Science's managing director Don't interrupt me: utility and branded content are the future of VR in marketing Daniel Harvey Before VR becomes mainstream, marketers need to decide on their business model now, warns the chief creative officer at digital agency Zone. Pride out of London: brands should be popping the Gay Pride London bubble Tom Stevens Brands can help Pride reach the towns where homophobia is still a real problem. My Media Week: Libby Robinson, M&C Saatchi Mobile Hayley Hayes We join Libby Robinson, EMEA managing director, M&C Saatchi Mobile, as the industry marks ten years since the original iPhone launch. Agency on the move: a look at Goodstuff's new London HQ James Page Campaign visited media agency Goodstuff Communications' new offices in London's Tottenham Court Road. Promoted Direct Line's Mark Evans on drones, mass media and the power of TV Georganna Simpson "The art of mass media is definitely not dead" says Direct Line's Mark Evans - so how can brands get cut through? Promoted Five essential effectiveness trends from the IPA Janet Hull, IPA director of marketing strategy, executive director Effectiveness Week As the IPA launches the latest iteration in its IPA Databank series, Media In Focus by Les Binet and Peter Field, Janet Hull writes on the implications of the key findings. Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Sales Executive £25k, OTE of £35K, uncapped bonus potential, good benefits, and 25 days holiday a year. Open Door Media Publishing Ltd, London (Central), London (Greater) Senior Planner Competitive Package + Benefits Prophecy Unlimited, Bristol Head of Brand & Creative Services Competitive + benefits Chelsea FC, London Campaign Coordinator Competitive Lakeland, Windermere, Cumbria Digital Designer £30,368 - £35,727 (dependent on experience) RNLI, RNLI Headquarters, Poole Creative Brand Manager £44,608 - £52,479 (dependent on experience) RNLI, RNLI Headquarters, Poole Group Account Director (Global) Competitive Package + Benefits Momentum ABM, London (Central), London (Greater) Full Stack Web Developer £40,000 - 45,000 + Benefits Momentum ABM, London (Central), London (Greater) Creative Artworker £30,000 - £40,000 + Benefits Momentum ABM, London (Central), London (Greater) Mid-Senior Designer £40,000 - £55,000 + Benefits Momentum ABM, London (Central), London (Greater)

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