This freelance creative is trying to shake up the gig economy | Hearts & Science chief wields baton of change

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Campaign Sunday Supplement July 16, 2017

In-depth reads from across Campaign, covering brands, agencies and media This freelance creative is trying to shake up the gig economy Brittaney Kiefer Casey Bird, the president of women's mentorship organisation SheSays, is trying to improve the relationship between agencies and freelancers with a new reviews platform. Hearts & Science chief wields baton of change Gideon Spanier Scott Hagedorn, founder of the Omnicom shop, believes media agencies need to act as the conductor to orchestrate the complex relationship between creative, data, CRM and technology. The great, good, okay and ugly of brands at Pride Week Benjamin Harrison Brands are a part of Pride for good. But slapping on a rainbow doesn't cut it in 2017. Why Wimbledon is acing the power of experiential marketing Rob Hocknell Spark Foundry's head of strategy analyses why the Wimbledon Championships are making the most of a demand for "experiences" over "stuff". 'No amount of digital marketing can make up for a lack of creativity' Darren Bentley Moneysupermarket.com's marketing director shares the career lessons he's learned along the way. Don't interrupt me: utility and branded content are the future of VR in marketing Daniel Harvey Before VR becomes mainstream, marketers need to decide on their business model now, warns the chief creative officer at digital agency Zone. Why it's time to ditch the CV and put creative expertise into your hiring practices Jonathan Trimble The paradoxical nature of today's job market offers a brilliant opportunity for divergent thinking, writes 18 Feet & Rising's chief executive. Why the future of luxury is time Tracey Follows There's only one sense in which we are all born equal. It's our time. A view from Dave Trott: It's real if you say it's real Dave Trott Map-making was always a long, laborious process. How data can save our cities Tracey Follows There is more we can do to avoid a repeat of tragic recent events. Debunking myths: stand up to pseudoscience Sue Unerman Men with bigger heads are "smarter than women", multi-tasking is "bad for your health", MediaCom UK's chief transformation officer debunks the myths. Why marketers should strive to build beautiful brands Alan Moore Alan Moore, the author of Do Design, explains why building beautiful brands is the key to marketing success. ITV's CEO search is gambling on candidates with stock market experience Gideon Spanier ITV's search for a new chief executive has raised questions because of the board's focus on candidates who have run companies on the stock market. Promoted "When it comes to the pinch, human beings are heroic" - George Orwell Georganna Simpson George Orwell's quote offers hope, humanity and inspiration in uncertain times...Campaign and Adobe Stock gathered rising stars from top creative agencies to tell a 30-second story. Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Digital Designer £30,368 - £35,727 (dependent on experience) RNLI, RNLI Headquarters, Poole Creative Brand Manager £44,608 - £52,479 (dependent on experience) RNLI, RNLI Headquarters, Poole Senior CRM Executive £37K Direct Recruitment, London (Central), London (Greater) Copywriter - conceptualist B2B with some long copy £40-50k plus benefits The Jefferson Group, Central London Marketing Executive/Marketing Manager - B2B Event Marketing £23000 - £28000 per annum + dependant on experience Regan & Dean Recruitment Limited, London Operations Director - integrated marcoms agency £60-80k plus benefits The Jefferson Group, Hampshire / Surrey borders Sales Development Executive, Tourism £28-£32k dependent on experience Morris Visitor Publications, London Planning Director £55-75,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol Planning Executive £18-25,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol Senior Planner Competitive Package + Benefits Prophecy Unlimited, Bristol

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