Thursday, 20 July 2017

5 things you need to know today: Love Island, Dove's errors and TBWA's big hires

Campaign 18:05

Campaign 18:05
July 20, 2017
The five things you need to know today

Most read
TBWA\London boosts senior staff line-up with Jex and Vogt
TBWA\London boosts senior staff line-up with Jex and Vogt

Brittaney Kiefer

TBWA\London has poached Saatchi & Saatchi creative chief Andy Jex and MullenLowe head of strategy Anna Vogt in a bid to revamp the agency.

Tech
Google relaunches Google Glass
Google relaunches Google Glass

Babar Khan Javed

Whereas most products launched by internet companies rely on consumer-side interest to validate business side application, Google Glass has stumbled into the exact opposite.

Advertising
MullenLowe Group in talks to buy creative agency 101
MullenLowe Group in talks to buy creative agency 101

Omar Oakes

MullenLowe Group is set to acquire independent creative shop 101.

Marketing
Dove needs to refocus on honesty, not rely on 'stunts'
Dove needs to refocus on honesty, not rely on 'stunts'

Simon Gwynn and Gemma Charles

Dove is losing sight of its strengths following a string of attention-seeking ads this year, industry leaders have warned.

Media
Love Island success boosts younger audience for ITV
Love Island success boosts younger audience for ITV

Gurjit Degun

ITV2's smash hit Love Island is helping the channel buck the wider decline in younger viewers, with the number of 16- to 34-year-olds watching increasing by 86% year on year.

 

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BBH's unlikely creative duo gets a crack at making advertising history

Very few people can say they have been Bartle Bogle Hegarty executive creative directors, but Ian Heartfield and Anthony Austin now have the challenge of sharing the weight of history, Jeremy Lee reports.

Unilever cuts agency fees by 17% in first half of 2017

Unilever is making progress with moves to streamline its advertising operations, its chief executive and finance chief have said.

The Thinkboxes shortlist: May/June 2017
Promoted
The Thinkboxes shortlist: May/June 2017

Thinkbox

The May/June Thinkboxes shortlist sees some fantastic creative from Finish, M&S, Pride in London, TK Maxx and Uber. Who will the Academy vote for? Or better still who would have your vote? Watch them all right here...

June's Aerial Awards winner: NHS Blood & Transplant 'Potatoes'

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