Openreach drops BT name | Dove pulls breastfeeding ad

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Campaign Breakfast Briefing July 11, 2017

Openreach drops BT name in 'small but symbolic' rebrand Gideon Spanier Openreach has ditched the BT name from its logo in a no-frills rebrand to reflect the broadband wholesaler's enforced separation from its parent company. Dove pulls breastfeeding ad after consumer outcry Nicola Kemp Unilever is pulling its controversial Baby Dove ad that has been accused of supporting those who oppose breastfeeding in public. M&S reports slowing decline of clothing sales Omar Oakes Marks & Spencer has reported a smaller drop in its struggling non-food sales division for the first quarter of 2017. Dentsu likely to be fined for irresponsible working practices David Blecken The company renews a pledge to stamp out long working hours as executives escape charges following the investigation of a suicide in 2015. #WorkThatWorks campaign shows flexibility is key to retaining Millennial talent Nicola Kemp Flexible working could be the key to holding onto Millennial talent, according to a new report from social media training experts Digital Mums. Campaign TV: how Pimm's is making the most of its first Wimbledon sponsorship James Page This year sees the drinks brand has become official partners with the world-famous tennis tournament. Promoted Diversity: a little less conversation, a lot more action Georganna Simpson Campaign and Engine hosted CMOs and agency leaders to drive the diversity debate forward into a series of pledges, promises and actions... Promoted "Marketers think they own the brand. They don't. Consumers own the brand" Edward Craig How can you manufacturer authenticity? It's an oxymoron - it's either authentic or it's manufactured, isn't it? A strategist, a senior brand marketer and two tech platforms discussed how you square the unsquareable to produce marketing gold. Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Digital Designer £30,368 - £35,727 (dependent on experience) RNLI, RNLI Headquarters, Poole Creative Brand Manager £44,608 - £52,479 (dependent on experience) RNLI, RNLI Headquarters, Poole Senior CRM Executive £37K Direct Recruitment, London (Central), London (Greater) Copywriter - conceptualist B2B with some long copy £40-50k plus benefits The Jefferson Group, Central London Marketing Executive/Marketing Manager - B2B Event Marketing £23000 - £28000 per annum + dependant on experience Regan & Dean Recruitment Limited, London Operations Director - integrated marcoms agency £60-80k plus benefits The Jefferson Group, Hampshire / Surrey borders Head of Brand & Creative Services Competitive + benefits Chelsea FC, London Campaign Coordinator Competitive Lakeland, Windermere, Cumbria Group Account Director (Global) Competitive Package + Benefits Momentum ABM, London (Central), London (Greater) Full Stack Web Developer £40,000 - 45,000 + Benefits Momentum ABM, London (Central), London (Greater)

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