5 things you need to know today: Telegraph pulls out of talks in major blow to joint newspaper ad sales

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Campaign 18:05 July 17, 2017

The five things you need to know today Most read KFC shifts marketing to focus on quality and provenance Gurjit Degun KFC is focusing on quality and provenance in shift in its marketing to change perceptions about its food in the UK and Ireland. Tech Brits to double the time spent watching videos on smartphones Emily Tan People in the UK will watch 20.3 minutes of online video this year, nearly double from last year which was only 10.9 minutes, Zenith's Online Video Forecasts 2017 predicts. Advertising Sorrell is wrong about consultancies. Culture is key to what we do Jon Wilkins Karmarama's executive chairman, who sold to Accenture last year, says WPP chief Sir Martin Sorrell is wrong to think consultancies can't do creative. Marketing Watch marketing and adland's top names urge industry to fix diversity issue Nicola Kemp and Daniel Allen Hailing from Airbnb and Mars through to Saatchi & Saatchi and Ogilvy, some of the biggest names in marketing and advertising have spoken out in a new documentary designed to highlight how agencies and brands can create a more inclusive industry. Media Telegraph pulls out of talks in major blow to joint newspaper ad sales Gideon Spanier Telegraph Media Group has pulled out of the UK newspaper industry's efforts to set up a joint ad sales house in a potentially decisive blow to the initiative. Also in the news McCall is a safe choice to pilot ITV through turbulence Carolyn McCall, ITV's new chief executive, proved the doubters wrong at easyJet but the TV ad recession could persist into next year. Sainsbury's launches sunset countdown billboards Sainsbury's has taken over digital billboards at UK's busiest stations with a countdown to sunset. Carat hires former Coke and P&G brand manager Anderton as global Diageo lead Carat has hired Phil Anderton as global client president for Diageo, replacing Richard Morris. Promoted 3 great ads I had nothing to do with #42: Becky McOwen-Banks on Maltesers, Boddingtons and Ministry of Sound Thinkbox Becky McOwen-Banks, creative director at FCB Inferno, reveals three great ads she admires but had nothing to do with Promoted Take a risk - lead the change Eleanor Kahn "We can get better and better. The disruption hasn't even started," says MediaCom's Sue Unerman during a round-table discussion. Is it time to stop accepting change and start orchestrating it? Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Marketing & Communications Officer - Charity/Fundraising £30000 per annum + great benefits Regan & Dean Recruitment Limited, London Head of Brand & Creative Services Competitive + benefits Chelsea FC, London Global Head of Operations Dependent on Experience The Industry Club London Ltd, London (Central), London (Greater) Account Manager – Digital (Philanthropy and Disputes) Excellent package and benefits Portland Communications, London (Central), London (Greater) Head of Creative Up to £85,000 Onroot, London (Central), London (Greater) Head of SEO £50-£55K Talent Creative & Media, London (Central), London (Greater) Business Director/MP Content/CRM £90/100k c£100k Barker Graves, london Intranet Manager £24,663 Ministry of Defence, High Wycombe, Buckinghamshire Digital Media Manager 1547339 Ministry of Defence, High Wycombe, Buckinghamshire Senior Campaign Manager £37,527 Ministry of Defence, High Wycombe, Buckinghamshire

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