Where Dove went wrong | Unilever cuts agency fees

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Campaign: Brands July 20, 2017

Brand news and analysis, powered by Marketing Dove needs to refocus on honesty, not rely on 'stunts' Simon Gwynn and Gemma Charles Dove is losing sight of its strengths following a string of attention-seeking ads this year, industry leaders have warned. Unilever cuts agency fees by 17% in first half of 2017 Simon Gwynn Unilever is making progress with moves to streamline its advertising operations, its chief executive and finance chief have said. Welsh steps down from Vodafone Emily Tan Caroline Welsh, Vodafone's head of brand and communications, is stepping down from the post. Bertrand Bodson to leave Argos as retailer cuts top marketing position Simon Gwynn Argos' chief digital and marketing officer, Bertrand Bodson, is leaving the retailer at the end of September and will not be replaced. Thanks for the memories Claire Beale For almost five decades, Campaign's front page was the place where the people who shaped the industry were seen doing their shaping. Change is in the air for Campaign - and you Rachel Barnes 'Big bang' change is not always the best way forward. You saw it here first: 49 years of Campaign's best front pages John Tylee From its debut in 1968, Campaign has held up a mirror to the ad industry. We look back at some of the best front pages chronicling events that have shaped advertising. Volkswagen talks to shops amid car-finance fears Omar Oakes Volkswagen UK hopes to allay consumer fears that the car industry could go through its own version of the sub-prime loans crisis as it begins agency talks to simplify its finance marketing. Google relaunches Google Glass Babar Khan Javed Whereas most products launched by internet companies rely on consumer-side interest to validate business side application, Google Glass has stumbled into the exact opposite. Campaign rolls out membership scheme Staff Campaign is this week unveiling a membership programme designed to reward its most loyal readers. Unilever's mustard marriage halted as RB food brands sold to rival bidder Simon Gwynn RB has sold its food unit to Schwartz spices owner McCormick for $4.2bn (£3.2bn). TSB to be first bank in Europe to introduce iris-scanning technology Simon Gwynn TSB is introducing iris recognition technology to its mobile app in September - though it will only be available to users with a Samsung Galaxy S8. Wunderman and Founders Factory partner to swap client and start-up expertise Emily Tan WPP-owned Wunderman has partnered with incubator and accelerator Founders Factory, granting the former's clients early access to promising start-ups. Promoted Cannes Perspectives: Unleash the power of content Michael Connolly, Sonobi The latest ad technology can help brands find their voice and reach the audiences they really want Promoted Five essential effectiveness trends from the IPA Janet Hull, IPA director of marketing strategy, executive director Effectiveness Week As the IPA launches the latest iteration in its IPA Databank series, Media In Focus by Les Binet and Peter Field, Janet Hull writes on the implications of the key findings. Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs FMCG Marketing Controller (Director designate) Highly competitive basic + bonus, car allowance & benefits Smith Carey, East Midlands based Account Manager – Digital (Philanthropy and Disputes) Excellent package and benefits Portland Communications, London (Central), London (Greater) Account Manager £30000 - £32000 per annum + Discretionary bonus, Gym membership Gabriele, London Business Director £110k - £120k, plus excellent benefits MODA consult, London (Central), London (Greater) Head of Marketing and Communications Competitive Brand Recruitment, Hertfordshire, Royston / Cambridge, Cambridgeshire / Cambridgeshire, Ely Business Director/MP Content/CRM £90/100k c£100k Barker Graves, london Head of Brand Competitive + benefits Chelsea FC, London Intranet Manager £24,663 Ministry of Defence, High Wycombe, Buckinghamshire Senior Campaign Manager £37,527 Ministry of Defence, High Wycombe, Buckinghamshire Sales Development Executive, Tourism £28-£32k dependent on experience Morris Visitor Publications, London

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