Friday, 28 July 2017

Kevin Bacon returns in new EE ad | Starbucks ups investment in China | P&G results

Campaign Breakfast Briefing

Campaign Breakfast Briefing
July 28, 2017
EE takes customers to EE class in ad for free Apple Music
EE takes customers to EE class in ad for free Apple Music

Gurjit Degun

EE is promoting a high-end service in its latest spot, which features Kevin Bacon as a first class air steward who upgrades customers to tell them about an offer for free Apple Music for six months.

Starbucks ups investment in China after strong sales growth
Starbucks ups investment in China after strong sales growth

Simon Gwynn

Starbucks' new chief executive, Kevin Johnson, has credited innovation in products and store design for a 4% increase in global like-for-like sales in the 13 weeks ending 2 July.

P&G: Superiority strategy is paying off
P&G: Superiority strategy is paying off

Simon Gwynn

P&G's chief executive David Taylor has insisted the company has the "right plan in place" for continued growth, as it reported organic sales growth of 2% last year.

Five ways brands can capitalise on women's sport
Five ways brands can capitalise on women's sport

Alice Weekes

The England Women's cricket team's historic victory on Sunday underlines the untapped sponsorship opportunity offered by women's sport.

BuzzFeed's Tasty launches smart cooker and app
BuzzFeed's Tasty launches smart cooker and app

Emily Tan

BuzzFeed's foodie content platform Tasty has launched the Tasty One Top, a bluetooth-enabled induction cooktop.

Google AdWords gets call bid adjustment
Google AdWords gets call bid adjustment

Babar Khan Javed

Available for any campaign on the new interface, the call-based bid adjustment system is rolling out at the end of the year.

June's Aerial Awards winner: NHS Blood & Transplant 'Potatoes'
FutureVision: Connected by Design
Promoted
FutureVision: Connected by Design

R/GA

Follow these four clients to see how R/GA's integrated model helps organisations avoid disruption...


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