Monday, 17 July 2017

EasyJet boss McCall confirmed as ITV chief executive

Campaign: Media

Campaign: Media
July 17, 2017
Media news and analysis, powered by Media Week
EasyJet boss McCall confirmed as ITV chief executive
EasyJet boss McCall confirmed as ITV chief executive

Emily Tan

EasyJet chief executive Carolyn McCall will succeed ex-ITV boss Adam Crozier on 8 January next year.

McCall is a safe choice to pilot ITV through turbulence
McCall is a safe choice to pilot ITV through turbulence

Gideon Spanier

Carolyn McCall, ITV's new chief executive, proved the doubters wrong at easyJet but the TV ad recession could persist into next year.

Carat hires former Coke and P&G brand manager Anderton as global Diageo lead
Carat hires former Coke and P&G brand manager Anderton as global Diageo lead

Gurjit Degun

Carat has hired Phil Anderton as global client president for Diageo, replacing Richard Morris.

China leads global advertising M&A slowdown
China leads global advertising M&A slowdown

Soon Chen Kang

Dentsu leads the pack in APAC with an acquisition value of $146m (£111.59m) and a total of six deals, as traditional players dominate, bucking a global surge of unconventional acquirers.

Sainsbury's launches sunset countdown billboards
Sainsbury's launches sunset countdown billboards

Emily Tan

Sainsbury's has taken over digital billboards at UK's busiest stations with a countdown to sunset.

Brits to double the time spent watching videos on smartphones
Brits to double the time spent watching videos on smartphones

Emily Tan

People in the UK will watch 20.3 minutes of online video this year, nearly double from last year which was only 10.9 minutes, Zenith's Online Video Forecasts 2017 predicts.

Oath's shot at rivalling the Facebook Google duopoly
Oath's shot at rivalling the Facebook Google duopoly

Babar Khan Javed

Following the amalgamation of Yahoo and AOL into Oath, a community of advertisers has spoken in favor of competition that challenges the duopoly.

Mr Bean to welcome tourists to London in mobile phone game
Mr Bean to welcome tourists to London in mobile phone game

Omar Oakes

Mr Bean, the buffoonish alien sitcom character played by Rowan Atkinson in the 90s, is the face of a new mobile phone game to attract tourists to London.

Sorrell is wrong about consultancies. Culture is key to what we do
Sorrell is wrong about consultancies. Culture is key to what we do

Jon Wilkins

Karmarama's executive chairman, who sold to Accenture last year, says WPP chief Sir Martin Sorrell is wrong to think consultancies can't do creative.

Make An Impression: Top 10 Out of Home campaigns
Hyperpersonalisation: It's about the context, innit?
Promoted
Hyperpersonalisation: It's about the context, innit?

David Fletcher, MEC UK

Technology is advancing fast and making personalisation easier and more affordable, but there's no point customising your product or ad if it makes no sense to the recipient


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