Haagen-Dazs taps Pharrell Williams and millennials for global ad campaign | TripAdvisor aims to create one-stop shop with Deliveroo deal | and more...

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Campaign: Brands July 13, 2017

Brand news and analysis, powered by Marketing Haagen-Dazs taps Pharrell Williams and millennials for global ad campaign Kathryn Luttner Saatchi & Saatchi London gives the ice cream brand a youthful vibe in a new spot titled "Everyday Made Extraordinary." TripAdvisor aims to create one-stop shop with Deliveroo deal Soon Chen Kang The collaboration allows Deliveroo's restaurant partners featured under the travel booking site's restaurant listings to take orders directly from site visitors. Ikea parodies wildlife documentary for 'relax into greatness' launch ad Omar Oakes Ikea's new integrated campaign urges people to "relax into greatness" and features a lion as the star of the launch ad, which breaks on TV this weekend. Vauxhall hires UK comedy royalty for 'Mama' sketches on Channel 4 Simon Gwynn Jessica Hynes and Sally Phillips are starring in a pair of comic films for Vauxhall, "Mamas Uncut", that debut tonight on Channel 4 during The Crystal Maze. Adwatch: Three's Frankenstein furry offers more than silliness Malcolm White The Giraffamingo succeeds in delivering memorable relevance for the mobile brand, writes Krow Communications' chief strategy officer and founder. Snapchat adds Formula One to list of sports partnerships Simon Gwynn Ahead of the British Grand Prix this weekend, Formula One has signed a deal with Snapchat to cover upcoming races through the app's editorial platform Discover. Why the future of luxury is time Tracey Follows There's only one sense in which we are all born equal. It's our time. Don't interrupt me: utility and branded content are the future of VR in marketing Daniel Harvey Before VR becomes mainstream, marketers need to decide on their business model now, warns the chief creative officer at digital agency Zone. Benefit rolls out ice cream van with face-contouring tricks Emily Tan After the success of its Brow Bus, Benefit Cosmetics is now driving an ice-cream van around the UK to promote the launch of its Hoola Quickie Contour Stick. Keeping brands safe in a programmatic world Nick Morley What needs to be done to safeguard brands online, by Integral Ad Science's managing director Campaign TV: Inside IBM's Bunker at Wimbledon Georgina Brazier We go behind the scenes at IBM's data bunker at The Championships, to find out how its new innovations are changing the way we understand tennis. Promoted "Technology needs to be like salt. You need to taste it more than see it..." Georganna Simpson ...says Harjot Singh, chief strategy officer, EMEA at McCann Worldgroup. Campaign and Turner gathered top marketers, media experts and creatives to explore how technology is enabling brands to tell better stories Promoted Cannes Perspectives: Unleash the power of content Michael Connolly, Sonobi The latest ad technology can help brands find their voice and reach the audiences they really want Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Business Director £110k - £120k, plus excellent benefits MODA consult, London (Central), London (Greater) Head of Marketing and Communications Competitive Brand Recruitment, Hertfordshire, Royston / Cambridge, Cambridgeshire / Cambridgeshire, Ely Senior Account Director £55k+ Direct Recruitment, London (Central), London (Greater) Senior Marketing Executive (Events) £25000 - £27000 per annum Regan & Dean Recruitment Limited, London, City of Westminster / London Head of Brand & Creative Services Competitive + benefits Chelsea FC, London Campaign Coordinator Competitive Lakeland, Windermere, Cumbria Group Account Director (Global) Competitive Package + Benefits Momentum ABM, London (Central), London (Greater) Marketing Account Manager Up to £25,000 + Benefits Bray Leino, Devon DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater)

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