Saturday edition: A kiss isn't just a kiss for Absolut | Unilever's Santos flies flag for diversity

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Campaign: Brands July 08, 2017

Brand news and analysis, powered by Marketing Why a kiss isn't just a kiss for Absolut Simon Gwynn Absolut is marking its long-standing support for LGBT rights with a provocative new film created by Bartle Bogle Hegarty. Aline Santos flies the flag for diversity movement Sonoo Singh The Unilever veteran explains how, by working together, businesses can ensure 'unstereotypes' become the norm. Don't co-opt Pride without authenticity, experts suggest Nicola Kemp Industry sources have warned brands not to rush in and add to the "rainbow logo soup" of Pride without a long-term and authentic inclusivity strategy. Pride 2017: the best campaigns by brands and agencies Staff Our pick of the best marketing activity by brands ahead of tomorrow's Pride in London parade Baby Dove ads criticised over public breastfeeding portrayal Emily Tan A Baby Dove campaign highlighting different parenting styles has drawn criticism for supporting those who are against breastfeeding in public. Whatever the intention, Baby Dove's new campaign is validating bigots Jules McKeen By trying to encourage debate, Baby Dove is legitimising ethically and legally questionable views, writes Jules McKeen. Virgin Holidays on hunt for top marketer Omar Oakes Virgin Holidays is seeking a top marketer after its marketing boss switched to sister brand Virgin Atlantic. Channel 4 shortlists seven brands and agencies for £1m diversity ad prize Omar Oakes Channel 4 has shortlisted seven brands and agencies for its inaugural Diversity in Advertising award which offers the chance to win £1m in airtime for an ad campaign focused on non-visible disability. Tesco introduces contactless Clubcard and joins up with Uber Simon Gwynn Tesco has unveiled a series of improvements to its Clubcard loyalty scheme, including a contactless card and improved app. Weetabix picks Davies as top marketer Omar Oakes Francesca Davies has been appointed as Weetabix's new marketing director to replace the brand's long-serving top marketer Sally Abbott. Kerry Foods hires AB InBev marketing chief Robinson Simon Gwynn Nick Robinson, formerly UK marketing director at Budweiser owner AB InBev, has joined Kerry Foods as chief marketing officer. Thomas Cook picks Asda digital specialist to head UK marketing Omar Oakes Thomas Cook has appointed Chris Chalmers, the digital marketing director at Asda, as the travel company's UK marketing and e-commerce director. Mars marketer Magee given global growth role Omar Oakes Mars' top marketer in Europe Michael Magee has been appointed in a global growth role for the chocolate giant based in his native Australia. Promoted "Marketers think they own the brand. They don't. Consumers own the brand" Edward Craig How can you manufacturer authenticity? It's an oxymoron - it's either authentic or it's manufactured, isn't it? A strategist, a senior brand marketer and two tech platforms discussed how you square the unsquareable to produce marketing gold. Promoted "When it comes to the pinch, human beings are heroic" - George Orwell Georganna Simpson George Orwell's quote offers hope, humanity and inspiration in uncertain times...Campaign and Adobe Stock gathered rising stars from top creative agencies to tell a 30-second story. Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Senior Account Director £55k+ Direct Recruitment, London (Central), London (Greater) Senior Marketing Executive (Events) £25000 - £27000 per annum Regan & Dean Recruitment Limited, London, City of Westminster / London Head of Planning Up to £90k DOE air recruitment, London (Central), London (Greater) Senior Account Manager - Creative Agency £34k - £37k Spectrum 360 Recruitment, London, Central, Soho Campaign Coordinator Competitive Lakeland, Windermere, Cumbria Group Account Director (Global) Competitive Package + Benefits Momentum ABM, London (Central), London (Greater) Marketing Account Manager Up to £25,000 + Benefits Bray Leino, Devon DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) Account Manager £30,00 - £40,000 + Benefits Momentum ABM, London (Central), London (Greater)

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