Coke dishes out verbal pun-ishment in quirky animated love story | How the Post Office doubled its social media following | and more...

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Campaign: Brands July 31, 2017

Brand news and analysis, powered by Marketing Coke dishes out verbal pun-ishment in quirky animated love story encouraging recycling Simon Gwynn Coca-Cola has launched a stop-motion animated ad, with the set and "characters" built entirely from recycled materials. How the Post Office doubled its social media following and broadcasted their travel money products Emily Tan Post Office UK used social media to generate awareness around its financial travel products. Tesco to cover cost of 'tampon tax' for customers Omar Oakes Tesco is cutting the price of women's sanitary products so their customers will not be impacted by VAT. How brands must walk the line between new vs nostalgia Joe Smith It's easy to overestimate the amount of time people spend thinking about our brands, warns 101's strategy director. DW Fitness First sponsors Sky Sports Mix Gurjit Degun DW Fitness First, the gym and sports retail company, has become the first sponsor for Sky Sports Mix, the free to air channel. Campaign TV: Bompas & Parr host the grand cork experiment James Page Bompas & Parr collaborate with The Portuguese Cork Association for an immersive wine-tasting experience. Promoted Leadership masterclass: How to lead with emotional strength Jennifer Jackson Emotionally informed leadership is key to success, says Tom Howe, managing partner at The Jefferson Group Promoted Direct Line's Mark Evans on drones, mass media and the power of TV Georganna Simpson "The art of mass media is definitely not dead" says Direct Line's Mark Evans - so how can brands get cut through? Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Senior Digital Marketing Manager – International GBP £40,000 dependent on experience Scandinavian Airlines System, London (Heathrow Airport) Head of CMI | Leading Global Tech |12 month contract |£100-130k £400 - £500.00 per day Elizabeth Norman International, Chertsey, Surrey FMCG Marketing Controller (Director designate) Highly competitive basic + bonus, car allowance & benefits Smith Carey, East Midlands based Head of Production - events £60000 - £65000 per annum The Great & The Good, London Head of Business Development (Software Sales/Russian Speaking) £100000 per annum Ultimate Asset, London Head of Client Development £45-55K Escape Hatch Media Recruitment, Brighton, East Sussex Senior Account Manager £competitive + Car/Allowance + Benefits Bray Leino, Devon Marketing & Communications Specialist Tax free competitive salary The Emirates Group, Dubai UX Designer £28-34,000 per annum + benefits package Prophecy Unlimited, Bristol Intranet Manager £24,663 Ministry of Defence, High Wycombe, Buckinghamshire

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