EE takes customers to EE class in ad for free Apple Music | P&G: Superiority strategy is paying off | and more...

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Campaign: Brands July 28, 2017

Brand news and analysis, powered by Marketing EE takes customers to EE class in ad for free Apple Music Gurjit Degun EE is promoting a high-end service in its latest spot, which features Kevin Bacon as a first class air steward who upgrades customers to tell them about an offer for free Apple Music for six months. P&G: Superiority strategy is paying off Simon Gwynn P&G's chief executive David Taylor has insisted the company has the "right plan in place" for continued growth, as it reported organic sales growth of 2% last year. BT brings EE and Consumer under combined leadership Simon Gwynn BT has appointed Marc Allera, the chief executive of its mobile network EE, to lead a newly-created BT Consumer business that brings together EE with the existing BT Consumer division. Starbucks ups investment in China after strong sales growth Simon Gwynn Starbucks' new chief executive, Kevin Johnson, has credited innovation in products and store design for a 4% increase in global like-for-like sales in the 13 weeks ending 2 July. Audi's 'Test drive' is a remarkable feat of reverse psychology Unruly Social video experts at Unruly review Audi's "Test drive". How AI could save the CMO's role, plus more learnings for brands Emily Tan The chief marketing officer role is too big, too undefined and too wide-ranging, brands were warned by IBM's tech evangelist. On board Bombay Sapphire's multi-sensory virtual train journey Georgina Brazier 'The Grand Journey' guided customers through a 60-minute live experience that fully immersed them into the drinks' brand story. BuzzFeed's Tasty launches smart cooker and app Emily Tan BuzzFeed's foodie content platform Tasty has launched the Tasty One Top, a bluetooth-enabled induction cooktop. Five ways brands can capitalise on women's sport Alice Weekes The England Women's cricket team's historic victory on Sunday underlines the untapped sponsorship opportunity offered by women's sport. Promoted Pure TV brilliance from TK Maxx:The Thinkboxes Awards for TV ad creativity Meg Carter 'Why Would Anyone Shop At TK Maxx?', created by Wieden & Kennedy, is the latest winner of the Thinkboxes award for TV ad creativity, voted by the Thinkbox Academy. Go Vegan World's director on how 'humane milk' ad created impact with real experience James Page Anti-animal product campaign Go Vegan World this week escaped a ban from the ASA for a print ad that several complainants believed misrepresented the practices of the dairy industry. Promoted Leadership masterclass: How to lead with emotional strength Jennifer Jackson Emotionally informed leadership is key to success, says Tom Howe, managing partner at The Jefferson Group Promoted Direct Line's Mark Evans on drones, mass media and the power of TV Georganna Simpson "The art of mass media is definitely not dead" says Direct Line's Mark Evans - so how can brands get cut through? Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Senior Digital Marketing Manager – International GBP £40,000 dependent on experience Scandinavian Airlines System, London (Heathrow Airport) Head of CMI | Leading Global Tech |12 month contract |£100-130k £400 - £500.00 per day Elizabeth Norman International, Chertsey, Surrey FMCG Marketing Controller (Director designate) Highly competitive basic + bonus, car allowance & benefits Smith Carey, East Midlands based Head of Production - events £60000 - £65000 per annum The Great & The Good, London Head of Business Development (Software Sales/Russian Speaking) £100000 per annum Ultimate Asset, London Head of Client Development £45-55K Escape Hatch Media Recruitment, Brighton, East Sussex Account Manager £30000 - £32000 per annum + Discretionary bonus, Gym membership Gabriele, London Senior Account Manager £competitive + Car/Allowance + Benefits Bray Leino, Devon Marketing & Communications Specialist Tax free competitive salary The Emirates Group, Dubai UX Designer £28-34,000 per annum + benefits package Prophecy Unlimited, Bristol

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