Saturday edition: Love Island: how brands made the most of the summer's smash hit | Marketing New Thinking Awards 2017 shortlist revealed | and more...

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Campaign: Brands July 29, 2017

Brand news and analysis, powered by Marketing Love Island: how brands made the most of the summer's smash hit Gurjit Degun Around two million people will be dealing with Love Island blues today after last night's gripping finale which saw Kem and Amber take home £50,000 between them. ASDA and Virgin Media receive most nominations for Marketing New Thinking Awards as 2017 shortlist revealed Staff ASDA and Virgin Media lead the brands shortlisted for this year's Marketing New Thinking Awards, held in partnership with Sky Media, with four nominations each. Battle Bogle Hegarty London, Lucky Generals and PHD also perform strongly. Uber is everything that is wrong with disruption Andy Pemberton Uber is a lesson in the damaging power of disruption and globalisation, and it should be stopped. Vegan ad criticising 'inhumane' dairy practices escapes ban Simon Gwynn The ad watchdog has given the green light to a press ad for campaigning group Go Vegan World that described in vivid language how calves are separated from their mothers shortly after birth. Grey London and Volvo triumph in Channel 4's £1m diversity competition Ben Bold Grey London and Volvo UK have won Channel 4's inaugural Diversity in Advertising Award and £1m in free airtime for a campaign focused on non-visible disability. How King Games keeps you crushing candy for years Emily Tan Candy Crush may be an easy game to pick up, but the data and testing used to constantly perfect the game is anything but. Airlines see biggest slump in customer experience ratings Simon Gwynn The airline, broadband and the insurance sectors experienced the steepest decline in customer service perception over the last year, according to a study. Consumers urge brands to push the boundaries of gender stereotyping Nicola Kemp Consumers increasingly expect brands to push the boundaries and challenge gender stereotypes in traditional media channels and advertising. Coke eyes American launch for Zero Sugar as calorie-free drink boosts sales in Europe Simon Gwynn Coca-Cola will launch its reformulated sugar-free version Zero Sugar in the US in August, after the drink recorded double-digit growth in other regions. McDonald's CEO: 'We're behaving like a leadership brand' Simon Gwynn McDonald's has only "scratched the surface" of the potential for delivery, chief executive Steve Easterbrook has said, following the fast-food chain's strong financial results. Cadbury re-resurrects Tiffin bar after fan-driven social campaign Ben Bold Cadbury is permanently resurrecting its 80 year-old Tiffin bar, a move apparently driven by a consumer-led social media campaign and following a successful limited edition run of the bar last year. 'This girl can' goes international with campaign for Australian women Brittaney Kiefer Australia is adopting Sport England's "This girl can" campaign to inspire more women down under to get active. London 2012: six of the best campaigns five years on Ben Bold With London preparing to host the World Athletics Championships from next week, Campaign revisits a very different, pre-Brexit Britain. Five years ago today, the UK capital played host to the so-called "greatest show on Earth", the London 2012 opening ceremony. Promoted Leadership masterclass: How to lead with emotional strength Jennifer Jackson Emotionally informed leadership is key to success, says Tom Howe, managing partner at The Jefferson Group Promoted Direct Line's Mark Evans on drones, mass media and the power of TV Georganna Simpson "The art of mass media is definitely not dead" says Direct Line's Mark Evans - so how can brands get cut through? Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Senior Digital Marketing Manager – International GBP £40,000 dependent on experience Scandinavian Airlines System, London (Heathrow Airport) Head of CMI | Leading Global Tech |12 month contract |£100-130k £400 - £500.00 per day Elizabeth Norman International, Chertsey, Surrey FMCG Marketing Controller (Director designate) Highly competitive basic + bonus, car allowance & benefits Smith Carey, East Midlands based Head of Production - events £60000 - £65000 per annum The Great & The Good, London Head of Business Development (Software Sales/Russian Speaking) £100000 per annum Ultimate Asset, London Head of Client Development £45-55K Escape Hatch Media Recruitment, Brighton, East Sussex Senior Account Manager £competitive + Car/Allowance + Benefits Bray Leino, Devon Marketing & Communications Specialist Tax free competitive salary The Emirates Group, Dubai UX Designer £28-34,000 per annum + benefits package Prophecy Unlimited, Bristol Intranet Manager £24,663 Ministry of Defence, High Wycombe, Buckinghamshire

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