Tuesday 11 July 2017

Dove pulls breastfeeding ad | Citroën shifts global ad account into BETC | and more....

 

Campaign: Agencies

Campaign: Agencies
July 11, 2017
Dove pulls breastfeeding ad after consumer outcry
Dove pulls breastfeeding ad after consumer outcry

Nicola Kemp

Unilever is pulling its controversial Baby Dove ad that has been accused of supporting those who oppose breastfeeding in public.

'No amount of digital marketing can make up for a lack of creativity'
'No amount of digital marketing can make up for a lack of creativity'

Darren Bentley

Moneysupermarket.com's marketing director shares the career lessons he's learned along the way.

Citroën shifts global ad account into BETC
Citroën shifts global ad account into BETC

Omar Oakes

BETC Paris has been awarded the global advertising account for Citroën and will create a bespoke unit called Traction to service the business.

Agencies need momentum and to get it you must understand your 'gang'
Agencies need momentum and to get it you must understand your 'gang'

Charlie Rudd

Momentum is the most precious equity every tech start-up yearning to be the next Facebook is searching for. By the chief executive of O&M London.

Wimbledon 2017: this year's best brand ads and stunts
Wimbledon 2017: this year's best brand ads and stunts

Omar Oakes

Campaign's round-up of brand activity around this year's Wimbledon tennis championships.

#WorkThatWorks campaign shows flexibility is key to retaining Millennial talent
#WorkThatWorks campaign shows flexibility is key to retaining Millennial talent

Nicola Kemp

Flexible working could be the key to holding onto Millennial talent, according to a new report from social media training experts Digital Mums.

Dentsu likely to be fined for irresponsible working practices
Dentsu likely to be fined for irresponsible working practices

David Blecken

The company renews a pledge to stamp out long working hours as executives escape charges following the investigation of a suicide in 2015.

The Specialist Works acquires Pace Media
The Specialist Works acquires Pace Media

Emily Tan

Independent media agency The Specialist Works has fully acquired specialist TV and video advertising agency Pace Media.

Watch: How hard can it be to come up with brilliant ads on huge, interactive screens?
Promoted
Watch: How hard can it be to come up with brilliant ads on huge, interactive screens?

Suzanne Bidlake

Partners Andrews Aldridge ECD Aaron Goldring gives his take in the third in our 2017 series sparking fresh ideas in digital out-of-home.

Make An Impression: Top 10 Out of Home campaigns

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