Friday, 14 July 2017

MC&C to launch global network on the back of £6.6m investment | Liberty Media's race to turn F1 into the 'new Super Bowl' is on

Campaign: Media

Campaign: Media
July 14, 2017
Media news and analysis, powered by Media Week
MC&C to launch global network on the back of £6.6m investment
MC&C to launch global network on the back of £6.6m investment

Emily Tan

Independent performance media agency MC&C plans to use capital raised from investment by private equity house Key Capital Partners to go global.

Liberty Media's race to turn F1 into the 'new Super Bowl' is on
Liberty Media's race to turn F1 into the 'new Super Bowl' is on

Jim Dowling

Liberty Media's F1 marketing challenge is to get the next generation into the walled garden. By the managing director of Cake.

Dentsu to face trial in 'karoshi' case: reports
Dentsu to face trial in 'karoshi' case: reports

David Blecken

The company is set to face a formal open trial for its role in an employee's death.

Thousands agree to clean loos and hug stray cats for free Wi-Fi
Thousands agree to clean loos and hug stray cats for free Wi-Fi

Emily Tan

In an "experiment" Wi-Fi provider Purple added a clause to its terms and conditions that required 1,000 hours of community service from those in pursuit of free Wi-Fi.

What the C-suite wants from thought leadership, plus three key themes
What the C-suite wants from thought leadership, plus three key themes

Bruce Rogers

There has been an exponential growth in thought leadership with businesses and brands increasingly looking to influence the C-suite with this type of content. Bruce Rogers, chief insights officer and head of the chief marketing officer practice at Forbes Media, reveals the findings of an in-depth survey and identifies future themes.

Debunking myths: stand up to pseudoscience
Debunking myths: stand up to pseudoscience

Sue Unerman

Men with bigger heads are "smarter than women", multi-tasking is "bad for your health", MediaCom UK's chief transformation officer debunks the myths.

Wins this week: Britvic, Citroën, Network Rail
Wins this week: Britvic, Citroën, Network Rail

Staff

Campaign's round-up of account moves across advertising and media.

Promoted
"When it comes to the pinch, human beings are heroic" - George Orwell

Georganna Simpson

George Orwell's quote offers hope, humanity and inspiration in uncertain times...Campaign and Adobe Stock gathered rising stars from top creative agencies to tell a 30-second story.

3 great ads I had nothing to do with #41: Ana and Hermeti Balarin on Sport England, Levi's and Boots
Promoted
3 great ads I had nothing to do with #41: Ana and Hermeti Balarin on Sport England, Levi's and Boots

Thinkbox

Ana and Hermeti Balarin, Joint ECDs at Mother reveal three great ads they admire but had nothing to do with


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