5 things you need to know today: MediaCom snatches $400m global Richemont business from Publicis | and more...

View in web browser | Add to safe senders list

Campaign 18:05 July 27, 2017

The five things you need to know today Most read MediaCom snatches $400m global Richemont business from Publicis Maisie McCabe Richemont, the Swiss-based luxury goods company, has appointed MediaCom to its $400m (£304m) global media planning and buying account, ending its relationship with Publicis Media. Tech How AI could save the CMO's role, plus more learnings for brands Emily Tan The chief marketing officer role is too big, too undefined and too wide-ranging, brands were warned by IBM's tech evangelist. Advertising Can Jex and Vogt put an end to the continual disruption at TBWA\London? Jeremy Lee When Jean-Marie Dru, the chairman of TBWA\Worldwide, introduced the methodology of "disruption" 25 years ago, little could he have imagined how neatly this one word would sum up the state in which the network's London outpost now almost perpetually finds itself. Marketing London 2012: six of the best campaigns five years on Ben Bold With London preparing to host the World Athletics Championships from next week, Campaign revisits a very different, pre-Brexit Britain. Five years ago today, the UK capital played host to the so-called "greatest show on Earth", the London 2012 opening ceremony. Media Sky profit falls 6% as Premier League costs bite Omar Oakes Sky's profits for the year to the end of June dropped 6% year on year after a fall in UK advertising revenue, while the cost of screening live Premier League football took its toll on UK operations. Also in the news BuzzFeed's Tasty launches smart cooker and app BuzzFeed's foodie content platform Tasty has launched the Tasty One Top, a bluetooth-enabled induction cooktop. On board Bombay Sapphire's multi-sensory virtual train journey 'The Grand Journey' guided customers through a 60-minute live experience that fully immersed them into the drinks' brand story. Reclaiming London 2012's marketing promise Of the 17 brands that were major domestic sponsors of London 2012, ten, including BA, EDF and Sainsbury's, are no longer involved in UK sports sponsorship. Synergy's Tim Crow asks where this leaves the Olympics' marketing legacy. Promoted "When it comes to the pinch, human beings are heroic" - George Orwell Georganna Simpson George Orwell's quote offers hope, humanity and inspiration in uncertain times...Campaign and Adobe Stock gathered rising stars from top creative agencies to tell a 30-second story. Promoted June's Aerial Awards winner: NHS Blood & Transplant 'Potatoes' Radiocentre Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Account Director for Global agency - work from home 3 days £40-45k plus benefits and working from home The Jefferson Group, Bedfordshire/North London borders Head of CMI | Leading Global Tech |12 month contract |£100-130k £400 - £500.00 per day Elizabeth Norman International, Chertsey, Surrey Marketing Coordinator (travel events) £21000 - £24000 per annum Regan & Dean Recruitment Limited, London International Brand Managers £77,000 as midpoint of the salary range + benefits Ashwood Associates, London Group Account Director £60-70k Negotiable DOE Mavis, London Head of Production - events £60000 - £65000 per annum The Great & The Good, London Account Manager £25-29K Direct Recruitment, London (Central), London (Greater) Senior Account Manager £35-40K Direct Recruitment, London (Central), London (Greater) Marketing & Communications Specialist Tax free competitive salary The Emirates Group, Dubai Head of Design Competitive Package + Benefits Butterfly London, London

manage bulletins unsubscribe

© 2016 Haymarket Business Media Bridge House 69 London Road Twickenham TW1 3SP Phone: +44 (20)8267 5000