Saturday 15 July 2017

Saturday edition: C4 warns 'no end in sight' to ad recession

Campaign: Media

Campaign: Media
July 15, 2017
Media news and analysis, powered by Media Week
Channel 4 warns 'no end in sight' to ad recession as it dips into cash reserve
Channel 4 warns 'no end in sight' to ad recession as it dips into cash reserve

Gideon Spanier

Channel 4 dipped into its cash reserves last year because the ad market slumped after Brexit and warned there is "no end in sight" to the current TV ad recession.

Soundcloud shuts London office
Soundcloud shuts London office

Omar Oakes

SoundCloud is shutting its London office amid a 40% cull in jobs as it streamlines the business globally.

The Specialist Works acquires Pace Media
The Specialist Works acquires Pace Media

Emily Tan

Independent media agency The Specialist Works has fully acquired specialist TV and video advertising agency Pace Media.

Would Fox owning 100% of Sky benefit advertisers?
Would Fox owning 100% of Sky benefit advertisers?

Gideon Spanier

The proposed acquisition could yet be referred to the competition watchdog, Gideon Spanier writes.

MC&C to launch global network on the back of £6.6m investment
MC&C to launch global network on the back of £6.6m investment

Emily Tan

Independent performance media agency MC&C plans to use capital raised from investment by private equity house Key Capital Partners to go global.

Publicis Media Exchange CEO Pardon departs
Publicis Media Exchange CEO Pardon departs

Jeremy Lee

Simon Pardon, the global chief executive of Publicis Media Exchange, has left the company.

Movers and shakers: Havas, Mars, ITV, Mother, Shazam, and more
Movers and shakers: Havas, Mars, ITV, Mother, Shazam, and more

Staff

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Thousands agree to clean loos and hug stray cats for free Wi-Fi
Thousands agree to clean loos and hug stray cats for free Wi-Fi

Emily Tan

In an "experiment" Wi-Fi provider Purple added a clause to its terms and conditions that required 1,000 hours of community service from those in pursuit of free Wi-Fi.

Snapchat adds Formula One to list of sports partnerships
Snapchat adds Formula One to list of sports partnerships

Simon Gwynn

Ahead of the British Grand Prix this weekend, Formula One has signed a deal with Snapchat to cover upcoming races through the app's editorial platform Discover.

Free the Whales from your phone on World Orca Day
Free the Whales from your phone on World Orca Day

Ed Chamberlin

The Born Free Foundation and WCRS team up to create an innovative, interactive DOOH campaign for World Orca Day.

Make An Impression: Top 10 Out of Home campaigns
Hyperpersonalisation: It's about the context, innit?
Promoted
Hyperpersonalisation: It's about the context, innit?

David Fletcher, MEC UK

Technology is advancing fast and making personalisation easier and more affordable, but there's no point customising your product or ad if it makes no sense to the recipient


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