AMV nabs new creative teams | Marketers have gloomy outlook | Why brainstorms are useless

 

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Campaign: Agencies July 19, 2017

AMV BBDO snatches creative teams from BBH and W&K Omar Oakes Abbott Mead Vickers BBDO has hired two creative duos from Bartle Bogle Hegarty and Wieden & Kennedy to bolster its creative department. Bellwether: marketers' optimism at lowest level for four years Omar Oakes Marketers' optimism regarding companies' financial prospects are at their lowest level for four-and-a-half years, despite UK marketing budgets being expanded, compared to three months ago. Brainstorm? Groupwank more like Andy Nairn I'm writing this in what is commonly known as a brainstorm. Or as I like to call it: an arseache. A groupwank. Possible CEO Atchison takes CMO role at software 'unicorn' Domo Omar Oakes Shane Atchison, the global chief executive of Possible, is joining computer software company Domo as its chief marketing officer. ASA's rules on gender stereotyping give us a step in right direction Rachel Pashley The ASA's new rules on gender stereotypes can bring about real change, argues JWT's global board planning director. Movers and shakers: Lego, ITV, M&C Saatchi, Carat, L'Oréal, FT, and more Staff AMV BBDO has hired two new creative teams. Jack Smedley and George Hackworth move over from BBH, which they joined six years ago. Ben Polkinghorne and Scott Kelly join from W+K London where they have worked for the past two years. Laura Jordan-Bambach to chair Campaign Big Awards Staff Laura Jordan-Bambach, the chief creative officer of Mr President, will be jury chair for this year's Campaign Big Awards. Wake up and smell the effectiveness Matt Hill Worrying trends, such as short-termism and spending too much on activation, are damaging to brands, warns Thinkbox's research and planning director. Promoted 3 great ads I had nothing to do with #42: Becky McOwen-Banks on Maltesers, Boddingtons and Ministry of Sound Thinkbox Becky McOwen-Banks, creative director at FCB Inferno, reveals three great ads she admires but had nothing to do with The Work Twitter "#SheInspiresMe" by Twitter Brand and Creative Studio Twitter brought together inspiring and aspiring female leaders and creatives from around the world for its #SheInspiresMe initiative. Tourism Ireland "Game of Thrones tapestry" by Publicis London After the success of last year's "Doors of Thrones", Tourism Ireland is back with another campaign trying to draw Game of Thrones fans to Northern Ireland. BBC "BBC Proms" by BBC Creative Jarvis Cocker supplies the voiceover in the BBC's promo clip for the Proms 2017. More TRENDING ASA to introduce new guidelines on gender stereotyping in ads Nicola Kemp Brands will need to adhere to new standards on advertising which features stereotypical gender roles of characteristics. Sorrell is wrong about consultancies. Culture is key to what we do Jon Wilkins Karmarama's executive chairman, who sold to Accenture last year, says WPP chief Sir Martin Sorrell is wrong to think consultancies can't do creative. Promoted The great British postcard competition Saxoprint Answers on a postcard - which images capture Britain today? Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Planning Director £55-75,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol Client Lead £65K Dot-Gap, London (Central), Business Director £70000 - £75000 per annum The Great & The Good, London Copywriter Up to £40-50k (depending on experience) + benefits April-Six, Harefield , Uxbridge Planner £55000 - £60000 per annum + brilliant benefits and strong culture The Great & The Good, City of London, London Head of Creative Up to £85,000 Onroot, London (Central), London (Greater) Digital Designer £30,368 - £35,727 (dependent on experience) RNLI, RNLI Headquarters, Poole Creative Brand Manager £44,608 - £52,479 (dependent on experience) RNLI, RNLI Headquarters, Poole Full Stack Web Developer £40,000 - 45,000 + Benefits Momentum ABM, London (Central), London (Greater) Creative Artworker £30,000 - £40,000 + Benefits Momentum ABM, London (Central), London (Greater)

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