5 things you need to know today: Facebook tries a paywall

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Campaign 18:05 July 19, 2017

The five things you need to know today Most read Facebook to launch news subscription model later this year Emily Tan Facebook will start trialling a paywall for its Instant Articles product in October. Tech Vodafone to ramp up customer service with upgraded chatbot, voice ID and Alexa skill Emily Tan After Vodafone was fined £4.6m by Ofcom last October for failing to handle customer complaints properly, its chief executive Nick Jeffries vowed to tackle the issue head-on. Advertising AMV BBDO snatches creative teams from BBH and W&K Omar Oakes Abbott Mead Vickers BBDO has hired two creative duos from Bartle Bogle Hegarty and Wieden & Kennedy to bolster its creative department. Marketing Bellwether: marketers' optimism at lowest level for four years Omar Oakes Marketers' optimism regarding companies' financial prospects are at their lowest level for four-and-a-half years, despite UK marketing budgets being expanded, compared to three months ago. Media Disney and FA team up to get girls playing football Simon Gwynn The Football Association has launched a three-year partnership with Disney to increase girls' participation in football and evolve perceptions of the sport. Also in the news Nike "Roger 8 - Federer win" by Wieden & Kennedy Nike celebrated Roger Federer's Wimbledon victory with an ad showing off his grace and skill. ASA's rules on gender stereotyping give us a step in right direction The ASA's new rules on gender stereotypes can bring about real change, argues JWT's global board planning director. Laura Jordan-Bambach to chair Campaign Big Awards Laura Jordan-Bambach, the chief creative officer of Mr President, will be jury chair for this year's Campaign Big Awards. Promoted Cannes Perspectives: The need for youth in creativity Ian Wharton, AKQA Youth brings with it a fearlessness and creative freedom that can offer some invaluable lessons for the wider industry Promoted Cannes Perspectives: 'Dream big. Dream big ideas' Jeremy Perrott, McCann Health Don't be afraid to dream, but join the visionaries who turn the seemingly impossible into reality Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Account Director Up to £50k dependent on experience air recruitment, London (Central), London (Greater) Senior Data Planner Up to £70K (dependent on experience) plus benefits and bonuses air recruitment, London (Central), London (Greater) Account Director Up to £50k dependent on experience air recruitment, London (Central), London (Greater) Marketing & Communications Officer - Charity/Fundraising £30000 per annum + great benefits Regan & Dean Recruitment Limited, London Head of Brand & Creative Services Competitive + benefits Chelsea FC, London Global Head of Operations Dependent on Experience The Industry Club London Ltd, London (Central), London (Greater) Account Manager – Digital (Philanthropy and Disputes) Excellent package and benefits Portland Communications, London (Central), London (Greater) Head of Creative Up to £85,000 Onroot, London (Central), London (Greater) Head of SEO £50-£55K Talent Creative & Media, London (Central), London (Greater) Business Director/MP Content/CRM £90/100k c£100k Barker Graves, london

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