5 things you need to know today: Uber | King games | Craig Mawdsley | Cadbury | Wunderman

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Campaign 18:05 July 24, 2017

The five things you need to know today Most read Uber is everything that is wrong with disruption Andy Pemberton Uber is a lesson in the damaging power of disruption and globalisation, and it should be stopped. Tech How King Games keeps you crushing candy for years Emily Tan Candy Crush may be an easy game to pick up, but the data and testing used to constantly perfect the game is anything but. Advertising It's time for brands to reduce their reliance on vox pop and anecdote Craig Mawdsley We must get back to a more complete understanding of the country, Abbott Mead Vickers BBDO's joint CSO argues. Marketing Cadbury re-resurrects Tiffin bar after fan-driven social campaign Ben Bold Cadbury is permanently resurrecting its 80 year-old Tiffin bar, a move apparently driven by a consumer-led social media campaign and following a successful limited edition run of the bar last year. Media Wunderman's Read: 'We are different from Accenture. We're creative' Gideon Spanier Wunderman global chief executive Mark Read explains how he is transforming the digital shop, why it's merging with Possible, and what he has learned from Sir Martin Sorrell. Also in the news Helen Mirren believes insecurity can actually drive creativity Sonoo Singh meets actress and L'Oréal brand ambassador Dame Helen Mirren to talk advertising, creativity and faking it. Peter Souter steps down as chairman of TBWA\London Peter Souter, the chairman of TBWA\London, has stepped down from that role. Sharon Horgan on confidence, creativity and closing the gender gap Catastrophe star Sharon Horgan acts, writes and directs - and now she is bringing her comedic touch to brands. She tells Brittaney Kiefer about new projects and her efforts to develop more female directors. Promoted Open Canvas: the best in outdoor In the first in a new series, two experts pick their favourite out of home winners in a standout year for the medium at the 2017 Cannes Lions International Festival of Creativity Promoted FutureVision: Breaking the agency model Daniel Diez and Claire Beale FutureVision looks at how an integrated agency model can help clients stay ahead of disruption, and how an agile agency of the future should be structured... Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Account Director for Global agency - work from home 3 days £40-45k plus benefits and working from home The Jefferson Group, Bedfordshire/North London borders Head of CMI | Leading Global Tech |12 month contract |£100-130k £400 - £500.00 per day Elizabeth Norman International, Chertsey, Surrey Marketing Coordinator (travel events) £21000 - £24000 per annum Regan & Dean Recruitment Limited, London International Brand Managers £77,000 as midpoint of the salary range + benefits Ashwood Associates, London Group Account Director £60-70k Negotiable DOE Mavis, London Account Manager £25-29K Direct Recruitment, London (Central), London (Greater) Senior Account Manager £35-40K Direct Recruitment, London (Central), London (Greater) Senior Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Intranet Manager £24,663 Ministry of Defence, High Wycombe, Buckinghamshire Digital Media Manager 1547339 Ministry of Defence, High Wycombe, Buckinghamshire

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