ITV confirms new CEO | KFC shifts marketing

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Campaign Breakfast Briefing July 17, 2017

EasyJet boss McCall confirmed as ITV chief executive Emily Tan EasyJet chief executive Carolyn McCall will succeed ex-ITV boss Adam Crozier on 8 January next year. KFC shifts marketing to focus on quality and provenance Gurjit Degun KFC is focusing on quality and provenance in shift in its marketing to change perceptions about its food in the UK and Ireland. Brits to double the time spent watching videos on smartphones Emily Tan People in the UK will watch 20.3 minutes of online video this year, nearly double from last year which was only 10.9 minutes, Zenith's Online Video Forecasts 2017 predicts. UK faces food insecurity 'chaos' post-Brexit Emily Tan An academic study has pointed to a lack of policy around food supplies and prices due to complacency following years of stability. Sainsbury's launches sunset countdown billboards Emily Tan Sainsbury's has taken over digital billboards at UK's busiest stations with a countdown to sunset. Oath's shot at rivalling the Facebook Google duopoly Babar Khan Javed Following the amalgamation of Yahoo and AOL into Oath, a community of advertisers has spoken in favor of competition that challenges the duopoly. Carat hires former Coke and P&G brand manager Anderton as global Diageo lead Gurjit Degun Carat has hired Phil Anderton as global client president for Diageo, replacing Richard Morris. Promoted "When it comes to the pinch, human beings are heroic" - George Orwell Georganna Simpson George Orwell's quote offers hope, humanity and inspiration in uncertain times...Campaign and Adobe Stock gathered rising stars from top creative agencies to tell a 30-second story. Promoted How an international collaboration helped launch a flightless bird Samsung's Ostrich campaign swept the board at Cannes this year and integral to that success was a collaboration with British visual effects experts MPC London. Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Marketing & Communications Officer - Charity/Fundraising £30000 per annum + great benefits Regan & Dean Recruitment Limited, London Head of Brand & Creative Services Competitive + benefits Chelsea FC, London Global Head of Operations Dependent on Experience The Industry Club London Ltd, London (Central), London (Greater) Account Manager – Digital (Philanthropy and Disputes) Excellent package and benefits Portland Communications, London (Central), London (Greater) Head of Creative Up to £85,000 Onroot, London (Central), London (Greater) Business Director/MP Content/CRM £90/100k c£100k Barker Graves, london Sales Development Executive, Tourism £28-£32k dependent on experience Morris Visitor Publications, London Planning Director £55-75,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol Planning Executive £18-25,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol Senior Planner Competitive Package + Benefits Prophecy Unlimited, Bristol

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