The lost art of global marketing | What the Cannes judges think | Best of Saatchis' New Directors' Showcase

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Campaign Sunday Supplement July 02, 2017

In-depth reads from across Campaign, covering brands, agencies and media The lost art of global marketing John Tylee The diversity debate may be at the top of the thought-leadership agenda, but does this simply serve to mask the fact that global creative has become an increasingly homogenised and commoditised industry, asks John Tylee. Cannes Lions 2017: what the judges think Members of this year's juries discuss the evaluation process, the winners, key themes and their personal favourites. Saatchi & Saatchi's New Directors' Showcase 2017 One of the highlights of Cannes week, Saatchi & Saatchi's New Directors' Showcase shines a light on the world's best emerging film-makers. This year, the focus was on gender and opening more doors for female talent. Ten years on: how the iPhone has changed the world of marketing as we know it James Hilton In 2007, Steve Jobs introduced the iPhone to the world, and changed everything. Why the arrival of influencers proves that podcasts mean business Simon Gwynn It was once the preserve of geeks and tech bros, but as some of YouTube's biggest stars get involved, podcasting is rapidly becoming the next medium every brand needs to understand. Does the Cannes Lions festival need a major rethink? Gideon Spanier Has the ever-expanding carnival of creativity lost sight of its roots, Gideon Spanier asks. Publicis Groupe's awards decision: Audacious, brave and right-ish Claire Beale Something's gone wrong when reputations, bonuses and careers rest heavily on awards won and less on results achieved for clients. A view from Dave Trott: Marketing bullshit Dave Trott When I was little, my dad used to grow tomatoes in our back garden. Promoted Stop predicting the death of anything: no media is a write-off, it's all opportunity Matthew Chapman Marketers need to exploit the proliferation of channels - not fear it, says Campaign-Turner panel Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Creative Services Manager Competitive April-Six, Harefield, London Senior Account Director £60000 - £80000 per annum Twist Recruitment, London, City of London Senior Account Director £55k+ Direct Recruitment, London (Central), London (Greater) Account Director - Integrated - to £55k package to £55k package David Thatcher Recruitment, M40 Corridor Group Account Director - Integrated [Retail] - Digital - Top London Agency £70k to £75k £70k to £75k plus top benefits and bonus opportunities! Fill Recruitment, London (Greater) Global Strategic Planning Manager Competitive, according to skills and experience. Ball & Hoolahan, London (Central), London (Greater) Partnership Contract Manager £52,531 per annum plus excellent benefits Smart Energy GB, London (Central), London (Greater) Marketing Account Manager Up to £25,000 + Benefits Bray Leino, Devon DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater)

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