Saturday edition: The xx's new music video is also a Calvin Klein ad | Vauxhall champions 'pyjama mamas' in bold debut ad campaign by Mother | Diet Coke launches influencer-led digital series

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Campaign: Brands July 01, 2017

Brand news and analysis, powered by Marketing The xx's new music video is also a Calvin Klein ad Brittaney Kiefer Calvin Klein collaborated with The xx to create the indie band's latest music video, a nostalgic tribute to Los Angeles peppered with the brand's clothing. Vauxhall champions 'pyjama mamas' in bold debut ad campaign by Mother Brittaney Kiefer Vauxhall is taking a creative shift in its advertising with its first campaign by Mother, which features pyjama-clad mums strutting through school gates and supermarkets. Diet Coke launches influencer-led digital series Simon Gwynn Diet Coke has hired YouTuber Patricia Bright to front Diet Coke Break, a new digital series focusing on themes including fashion, beauty and travel. Amazon's grocery swoop could 'transform' sector Gemma Charles and Gurjit Degun Amazon's buyout of Whole Foods Market could transform the groceries industry, Marks & Spencer's top marketer has said. Mars seeks collaboration in global start-up initiative Sonoo Singh Mars has rolled out a global initiative called Launchpad to connect its brands with start-ups around the world to collaborate on marketing challenges. Deliveroo kicks off multi-channel campaign with 46,000 different audio ads Simon Gwynn Deliveroo is aiming to tap into the changing preferences that are part and parcel of the unpredictable British summer with a campaign involving ultra-specific targeted audio ads. Publicis Groupe's awards bombshell divides industry Simon Gwynn Publicis Groupe is facing continued scepticism over its decision to withdraw from awards and trade shows for a year from 1 July, with one top UK marketer warning that he is "not sure they have got it right". Tommy Hilfiger tests Teads' new video ad chatbot Emily Tan Teads claims to have created the first outstream video ad to feature an AI-powered chatbot, and Tommy Hilfiger has taken it for a spin with its TMY.GRL chatbot. Johnson & Johnson CMO: Innovation needs to sit outside the bottle Sonoo Singh Alison Lewis, the global chief marketing officer of Johnson & Johnson consumer division, has little appetite for new flavours and variants but instead wants to rethink innovation as a means to solve consumer problems. Formula One hires Virgin Media's Ellie Norman as head of marketing Simon Gwynn Formula One has appointed Ellie Norman, head of advertising and sponsorship at Virgin Media, as its head of marketing. Promoted Bridging the gap between creative and programmatic Matthew Chapman It's a golden age of marketing. Technology gives unmatched reach and measurement - and it's only improving. But is creativity keeping up? Promoted May's Aerial Awards winner: KFC 'First date' Radiocentre If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Senior Account Director £55k+ Direct Recruitment, London (Central), London (Greater) Senior Marketing Executive (Events) £25000 - £27000 per annum Regan & Dean Recruitment Limited, London, City of Westminster / London Head of Planning Up to £90k DOE air recruitment, London (Central), London (Greater) Senior Account Manager - Creative Agency £34k - £37k Spectrum 360 Recruitment, London, Central, Soho Head of Strategy Up to £130,000 Mellor Partnership, London (Central), London (Greater) Account Director - Content Marketing £50k-£60k Talent Creative & Media, London (Central), London (Greater) Partnership Contract Manager £52,531 per annum plus excellent benefits Smart Energy GB, London (Central), London (Greater) Marketing Account Manager Up to £25,000 + Benefits Bray Leino, Devon DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater)

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