Monday 31 July 2017

Amazon launches global media review | Trinity Mirror print ad revenue down 27% | and more...

Campaign: Media

Campaign: Media
July 31, 2017
Media news and analysis, powered by Media Week
Amazon launches global media review
Amazon launches global media review

Omar Oakes

Amazon has reportedly contacted agencies about its $1bn (£760m) global media planning and buying business, putting Initiative on alert in the UK.

Trinity Mirror print ad revenue down 27%
Trinity Mirror print ad revenue down 27%

Omar Oakes

Trinity Mirror plans to cut costs more aggressively this year as print advertising revenue fell by over a quarter in the first half of 2017.

Online ad viewability levels in UK still lag behind other European countries
Online ad viewability levels in UK still lag behind other European countries

Staff

Despite a rise in the proportion of UK online ads that meet minimum viewability guidelines, the UK still lags far behind Austria, France and Germany.

DW Fitness First sponsors Sky Sports Mix
DW Fitness First sponsors Sky Sports Mix

Gurjit Degun

DW Fitness First, the gym and sports retail company, has become the first sponsor for Sky Sports Mix, the free to air channel.

The rise of the 48-shit poster
The rise of the 48-shit poster

Paul Burke

Outdoor ads used to be great. So what happened? Paul Burke investigates.

Saudi investor takes major stake in Independent
Saudi investor takes major stake in Independent

Omar Oakes

A Saudi investor has bought a major stake in The Independent newspaper in a deal which could value the business at more than £100m.

Review recap: Amazon and Debenhams
FutureVision: Connected by Design
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FutureVision: Connected by Design

R/GA

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"When it comes to the pinch, human beings are heroic" - George Orwell

Georganna Simpson

George Orwell's quote offers hope, humanity and inspiration in uncertain times...Campaign and Adobe Stock gathered rising stars from top creative agencies to tell a 30-second story.


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