Crackdown on gender stereotypes in ads | How Pokémon Go popularised AR

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Campaign Breakfast Briefing July 18, 2017

ASA to introduce new guidelines on gender stereotyping in ads Nicola Kemp Brands will need to adhere to new standards on advertising which features stereotypical gender roles of characteristics. Brexit will cause drop in consumer spending and GDP slowdown, warns PwC Emily Tan Rising inflation caused by a weak pound will mean the UK faces two years of a slow economy, forecasts consultancy PwC. Netflix beats estimates as non-US subscribers rise to 52 million Emily Tan Video-streaming platform Netflix stormed past forecasts to recruit 4.14 million monthly non-US subscribers in the second quarter, exceeding average analyst estimates of 2.59 million. Telegraph pulls out of talks in major blow to joint newspaper ad sales Gideon Spanier Telegraph Media Group has pulled out of the UK newspaper industry's efforts to set up a joint ad sales house in a potentially decisive blow to the initiative. One year later: How Pokémon Go leveled up AR for marketing Sean Czarnecki The Pikachu-catching phenomenon popularized AR and made the technology much more accessible. Promoted 3 great ads I had nothing to do with #42: Becky McOwen-Banks on Maltesers, Boddingtons and Ministry of Sound Thinkbox Becky McOwen-Banks, creative director at FCB Inferno, reveals three great ads she admires but had nothing to do with Promoted Five essential effectiveness trends from the IPA Janet Hull, IPA director of marketing strategy, executive director Effectiveness Week As the IPA launches the latest iteration in its IPA Databank series, Media In Focus by Les Binet and Peter Field, Janet Hull writes on the implications of the key findings. Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Marketing & Communications Officer - Charity/Fundraising £30000 per annum + great benefits Regan & Dean Recruitment Limited, London Head of Brand & Creative Services Competitive + benefits Chelsea FC, London Global Head of Operations Dependent on Experience The Industry Club London Ltd, London (Central), London (Greater) Account Manager – Digital (Philanthropy and Disputes) Excellent package and benefits Portland Communications, London (Central), London (Greater) Head of Creative Up to £85,000 Onroot, London (Central), London (Greater) Head of SEO £50-£55K Talent Creative & Media, London (Central), London (Greater) Business Director/MP Content/CRM £90/100k c£100k Barker Graves, london Intranet Manager £24,663 Ministry of Defence, High Wycombe, Buckinghamshire Digital Media Manager 1547339 Ministry of Defence, High Wycombe, Buckinghamshire Senior Campaign Manager £37,527 Ministry of Defence, High Wycombe, Buckinghamshire

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