Best Pride marketing | Facebook's CMO dishes on fake news | Waitrose sponsors Channel 4 food shows

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Campaign: Brands July 07, 2017

Brand news and analysis, powered by Marketing Pride 2017: the best campaigns by brands and agencies Staff Our pick of the best marketing activity by brands ahead of tomorrow's Pride in London parade Facebook's CMO dishes on fake news and the social network's latest mission Diana Bradley Gary Briggs talks about how Facebook is connecting the world; engaging Generation Z; and how it's combating fake news. Waitrose sponsors Channel 4 food shows Gurjit Degun Waitrose is sponsoring Channel 4's Food on 4 programming. Channel 4 shortlists seven brands and agencies for £1m diversity ad prize Omar Oakes Channel 4 has shortlisted seven brands and agencies for its inaugural Diversity in Advertising award which offers the chance to win £1m in airtime for an ad campaign focused on non-visible disability. No room for schadenfreude in Lufthansa's marketing Jenny Chan For Lufthansa's top marketer, empathy and observation are keys to better customer experience. 'Don't talk about tech': five lessons from a start-up at Cannes Amy Williams Amy Williams, founder of the ethical adtech company, Good Loop, shares her top five tips on how start-ups can thrive at Cannes. RB forecasts 2% sales drop after cyber attack Gurjit Degun RB, the owner of Nurofen and Durex, has warned that last week's cyber attack will lead to a drop in a 2% drop in sales for the second quarter of the year. Mr Green to clean Malta waters Gurjit Degun Mr Green, the online gambling company, has launched a programme to clean the Maltese coastal waters and spread awareness of creating a healthy sea. Debenhams launches advertising review with 'social shopping' brief Omar Oakes Debenhams is reviewing its advertising requirements, putting incumbent J Walter Thompson on alert. Papa John's awards UK ad account to Pablo Omar Oakes Papa John's has awarded its £15m UK advertising account to Pablo after a competitive pitch. Wins this week: McDonald's, OnePlus, Papa John's Staff Campaign's round-up of account moves across advertising and media Promoted "Marketers think they own the brand. They don't. Consumers own the brand" Edward Craig How can you manufacturer authenticity? It's an oxymoron - it's either authentic or it's manufactured, isn't it? A strategist, a senior brand marketer and two tech platforms discussed how you square the unsquareable to produce marketing gold. Promoted "When it comes to the pinch, human beings are heroic" - George Orwell Georganna Simpson George Orwell's quote offers hope, humanity and inspiration in uncertain times...Campaign and Adobe Stock gathered rising stars from top creative agencies to tell a 30-second story. Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Senior Account Director £55k+ Direct Recruitment, London (Central), London (Greater) Senior Marketing Executive (Events) £25000 - £27000 per annum Regan & Dean Recruitment Limited, London, City of Westminster / London Head of Planning Up to £90k DOE air recruitment, London (Central), London (Greater) Senior Account Manager - Creative Agency £34k - £37k Spectrum 360 Recruitment, London, Central, Soho Head of Strategy Up to £130,000 Mellor Partnership, London (Central), London (Greater) Campaign Coordinator Competitive Lakeland, Windermere, Cumbria Group Account Director (Global) Competitive Package + Benefits Momentum ABM, London (Central), London (Greater) Marketing Account Manager Up to £25,000 + Benefits Bray Leino, Devon DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater)

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