Saturday, 8 July 2017

Saturday edition: Havas loses media execs | Sorrell hits back at consultancies

Campaign: Media

Campaign: Media
July 08, 2017
Media news and analysis, powered by Media Week
Havas UK set to lose five senior media executives
Havas UK set to lose five senior media executives

Gideon Spanier

Havas' UK media operation is facing an exodus of talent as five senior executives are set to depart.

Consultancies can't just 'buy culture', Sorrell says
Consultancies can't just 'buy culture', Sorrell says

Gideon Spanier

Sir Martin Sorrell has described consultancy groups buying creative agencies as "a bit strange" and questioned if they can "buy culture".

Channel 4 shortlists seven brands and agencies for £1m diversity ad prize
Channel 4 shortlists seven brands and agencies for £1m diversity ad prize

Omar Oakes

Channel 4 has shortlisted seven brands and agencies for its inaugural Diversity in Advertising award which offers the chance to win £1m in airtime for an ad campaign focused on non-visible disability.

Publicis rebrands Mediavest as Spark Foundry to foster 'start-up spirit'
Publicis rebrands Mediavest as Spark Foundry to foster 'start-up spirit'

Gideon Spanier

Publicis Media is to rebrand Mediavest Spark as Spark Foundry as one of the world's oldest media agencies seeks to broaden its range of services and foster a "start-up spirit".

Channel 4 snaps up McDonald's to sponsor UEFA Women's Euro 2017 coverage
Channel 4 snaps up McDonald's to sponsor UEFA Women's Euro 2017 coverage

Simon Gwynn

Clare Balding will host Channel 4's coverage of Uefa Women's Euro 2017, in which both England and Scotland are bidding for glory.

Women lead way as Media Week 30 Under 30 2017 unveiled
Women lead way as Media Week 30 Under 30 2017 unveiled

Gideon Spanier

Women dominate Campaign's Media Week 30 Under 30 2017 in partnership with Shortlist Media.

Publicis' Sadoun comes out fighting after Cannes pullout attacks
Publicis' Sadoun comes out fighting after Cannes pullout attacks

Gemma Charles

Publicis Groupe chief executive Arthur Sadoun has delivered a bullish defence of his decision to withdraw the network from trade events and flagship award shows such as Cannes Lions.

Facebook's CMO dishes on fake news and the social network's latest mission
Facebook's CMO dishes on fake news and the social network's latest mission

Diana Bradley

Gary Briggs talks about how Facebook is connecting the world; engaging Generation Z; and how it's combating fake news.

YouTube 'offers $3 refunds' to advertisers amid brand safety fears
YouTube 'offers $3 refunds' to advertisers amid brand safety fears

Omar Oakes

Companies are reportedly being offered as little as $3 (£2.31) in refunds by YouTube after they pulled ads earlier this year that appeared on extremists' websites.

Channel 4 and ITV ask you to choose between humans or apes
Channel 4 and ITV ask you to choose between humans or apes

Emily Tan

Channel 4 and ITV will simultaneously advertise the launch of 20th Century Fox's War For The Planet Of The Apes.

Arena Media picks Sarah Treliving as MD
Arena Media picks Sarah Treliving as MD

Omar Oakes

Arena Media has appointed Sarah Treliving, MediaCom's managing partner, head of digital, as the Havas media agency's managing director.

Hyperpersonalisation: From the art of possibility to the art of delivery
Promoted
Hyperpersonalisation: From the art of possibility to the art of delivery

Sunando Das, Kantar TNS

To reap the benefits of advances in technology, brands need to master their strategy and execution in tailoring messages to target individual consumers

Hyperpersonalisation: It's about the context, innit?
Promoted
Hyperpersonalisation: It's about the context, innit?

David Fletcher, MEC UK

Technology is advancing fast and making personalisation easier and more affordable, but there's no point customising your product or ad if it makes no sense to the recipient


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