Thursday 20 July 2017

MullenLowe to buy 101 | TBWA's big hires | Argos marketer leaving

Campaign Breakfast Briefing

Campaign Breakfast Briefing
July 20, 2017
MullenLowe Group in talks to buy creative agency 101
MullenLowe Group in talks to buy creative agency 101

Omar Oakes

MullenLowe Group is set to acquire independent creative shop 101.

TBWA\London boosts senior staff line-up with Jex and Vogt
TBWA\London boosts senior staff line-up with Jex and Vogt

Brittaney Kiefer

TBWA\London has poached Saatchi & Saatchi creative chief Andy Jex and MullenLowe head of strategy Anna Vogt in a bid to revamp the agency.

Bertrand Bodson to leave Argos as retailer cuts top marketing position
Bertrand Bodson to leave Argos as retailer cuts top marketing position

Simon Gwynn

Argos' chief digital and marketing officer, Bertrand Bodson, is leaving the retailer at the end of September and will not be replaced.

Unilever's mustard marriage halted as RB food brands sold to rival bidder
Unilever's mustard marriage halted as RB food brands sold to rival bidder

Simon Gwynn

RB has sold its food unit to Schwartz spices owner McCormick for $4.2bn (£3.2bn).

TSB to be first bank in Europe to introduce iris-scanning technology
TSB to be first bank in Europe to introduce iris-scanning technology

Simon Gwynn

TSB is introducing iris recognition technology to its mobile app in September - though it will only be available to users with a Samsung Galaxy S8.

Google relaunches Google Glass
Google relaunches Google Glass

Babar Khan Javed

Whereas most products launched by internet companies rely on consumer-side interest to validate business side application, Google Glass has stumbled into the exact opposite.

How an international collaboration helped launch a flightless bird
Promoted
How an international collaboration helped launch a flightless bird

Samsung's Ostrich campaign swept the board at Cannes this year and integral to that success was a collaboration with British visual effects experts MPC London.

Cannes Perspectives: Tomorrow's tech, today's paradox
Promoted
Cannes Perspectives: Tomorrow's tech, today's paradox

Tham Khai Meng, Ogilvy & Mather

With software, systems and even stores being developed that can change our reality, where does that leave creatives?


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