Brands urged to challenge gender stereotypes | Why weird is good

 

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Campaign: Agencies July 25, 2017

Consumers urge brands to push the boundaries of gender stereotyping Nicola Kemp Consumers increasingly expect brands to push the boundaries and challenge gender stereotypes in traditional media channels and advertising. Grey London and Volvo triumph in Channel 4's £1m diversity competition Ben Bold Grey London and Volvo UK have won Channel 4's inaugural Diversity in Advertising Award and £1m in free airtime for a campaign focused on non-visible disability. It's good to be a weird fish Yan Elliott Give credit to those swimming against the tide in our industry - they are the people most likely to spot breakthrough ways of doing things. Love Island: how brands made the most of the summer's smash hit Gurjit Degun Around two million people will be dealing with Love Island blues today after last night's gripping finale which saw Kem and Amber take home £50,000 between them. Banish your inner Hamlet Charles Vallance Like the vacillating prince, we look for ways to postpone decisions and absolve responsibility. And it's making an impact on our productivity. Is John Lewis losing its retailing crown? John Tylee Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger? Anomaly recruits creative duo 'Benrik' after Electrolux win Ben Bold Anomaly has bolstered its creative department with the hiring of a Franco-Swedish duo jointly known as "Benrik" and individually as Ben Carey and Henrik Delehag. Promoted "When it comes to the pinch, human beings are heroic" - George Orwell Georganna Simpson George Orwell's quote offers hope, humanity and inspiration in uncertain times...Campaign and Adobe Stock gathered rising stars from top creative agencies to tell a 30-second story. The Work The Rock checks off his (first) bucket list in new Apple spot The short film co-stars Siri as the facilitator for Dwayne Johnson's hectic, ambitious schedule. The Times Literary Supplement "Jane Austen at 200" by Bridge Studio Jane Austen is having a moment. More TRENDING Uber is everything that is wrong with disruption Andy Pemberton Uber is a lesson in the damaging power of disruption and globalisation, and it should be stopped. Dove needs to refocus on honesty, not rely on 'stunts' Simon Gwynn and Gemma Charles Dove is losing sight of its strengths following a string of attention-seeking ads this year, industry leaders have warned. Promoted FutureVision: Reshaping adland R/GA New technology, digital disruption, and big data are creating a new agency climate--and introducing a whole new cast of characters. Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Account Director - Integrated £42000 - £48000 per annum Twist Recruitment, City of London, London Senior Client Manager - Global Brand Strategy Consultancy £40,000 - £50,000 + bens package Ann Sharman Recruitment, Central London Account Director for Global agency - work from home 3 days £40-45k plus benefits and working from home The Jefferson Group, Bedfordshire/North London borders Head of CMI | Leading Global Tech |12 month contract |£100-130k £400 - £500.00 per day Elizabeth Norman International, Chertsey, Surrey Business Director - Independent Communications Agency - London £80000.00 per annum + benefits DNA Recruit, London Head of Digital Project Management £85000 - £100000 per annum + benefits DNA Recruit, London, City of London Creative Artworker £30,000 - £40,000 + Benefits Momentum ABM, London (Central), London (Greater) Mid-Senior Designer £40,000 - £55,000 + Benefits Momentum ABM, London (Central), London (Greater) Senior Technical SEO Manager & Senior SEO Content Manager Competitive McCann Central, Shirley, Solihull Copywriter Up to £40-50k (depending on experience) + benefits April-Six, Harefield , Uxbridge

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