KFC shifts marketing to focus on quality and provenance | Sainsbury's launches sunset countdown billboards

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Campaign: Brands July 17, 2017

Brand news and analysis, powered by Marketing KFC shifts marketing to focus on quality and provenance Gurjit Degun KFC is focusing on quality and provenance in shift in its marketing to change perceptions about its food in the UK and Ireland. Sainsbury's launches sunset countdown billboards Emily Tan Sainsbury's has taken over digital billboards at UK's busiest stations with a countdown to sunset. Watch marketing and adland's top names urge industry to fix diversity issue Nicola Kemp and Daniel Allen Hailing from Airbnb and Mars through to Saatchi & Saatchi and Ogilvy, some of the biggest names in marketing and advertising have spoken out in a new documentary designed to highlight how agencies and brands can create a more inclusive industry. EasyJet boss McCall confirmed as ITV chief executive Emily Tan EasyJet chief executive Carolyn McCall will succeed ex-ITV boss Adam Crozier on 8 January next year. McCall is a safe choice to pilot ITV through turbulence Gideon Spanier Carolyn McCall, ITV's new chief executive, proved the doubters wrong at easyJet but the TV ad recession could persist into next year. China leads global advertising M&A slowdown Soon Chen Kang Dentsu leads the pack in APAC with an acquisition value of $146m (£111.59m) and a total of six deals, as traditional players dominate, bucking a global surge of unconventional acquirers. Carat hires former Coke and P&G brand manager Anderton as global Diageo lead Gurjit Degun Carat has hired Phil Anderton as global client president for Diageo, replacing Richard Morris. How retailers can beat the e-commerce giants Graham Cooke Amazon may seem invincible, but according to Qubit, it might not be. Mr Bean to welcome tourists to London in mobile phone game Omar Oakes Mr Bean, the buffoonish alien sitcom character played by Rowan Atkinson in the 90s, is the face of a new mobile phone game to attract tourists to London. Promoted 3 great ads I had nothing to do with #42: Becky McOwen-Banks on Maltesers, Boddingtons and Ministry of Sound Thinkbox Becky McOwen-Banks, creative director at FCB Inferno, reveals three great ads she admires but had nothing to do with Promoted "When it comes to the pinch, human beings are heroic" - George Orwell Georganna Simpson George Orwell's quote offers hope, humanity and inspiration in uncertain times...Campaign and Adobe Stock gathered rising stars from top creative agencies to tell a 30-second story. Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Account Manager – Digital (Philanthropy and Disputes) Excellent package and benefits Portland Communications, London (Central), London (Greater) Account Manager £30000 - £32000 per annum + Discretionary bonus, Gym membership Gabriele, London Business Director £110k - £120k, plus excellent benefits MODA consult, London (Central), London (Greater) Head of Marketing and Communications Competitive Brand Recruitment, Hertfordshire, Royston / Cambridge, Cambridgeshire / Cambridgeshire, Ely Business Director/MP Content/CRM £90/100k c£100k Barker Graves, london Senior Account Director £55k+ Direct Recruitment, London (Central), London (Greater) Intranet Manager £24,663 Ministry of Defence, High Wycombe, Buckinghamshire Senior Campaign Manager £37,527 Ministry of Defence, High Wycombe, Buckinghamshire Sales Development Executive, Tourism £28-£32k dependent on experience Morris Visitor Publications, London Planning Director £55-75,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol

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