5 things you need to know today: This freelance creative is trying to shake up the gig economy

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Campaign 18:05 July 12, 2017

The five things you need to know today Most read This freelance creative is trying to shake up the gig economy Brittaney Kiefer Casey Bird, the president of women's mentorship organisation SheSays, is trying to improve the relationship between agencies and freelancers with a new reviews platform. Tech Why Paperclip may reverse Snap's stock market decline Timothy Armoo How one little update could change Snap Inc's fortunes. Advertising BBH names Heartfield and Austin as joint ECDs as Gill steps aside Gurjit Degun Nick Gill, executive creative director at Bartle Bogle Hegarty, is stepping down after almost ten years to become the creative lead on the Tesco and Barclays accounts. Marketing The great, good, okay and ugly of brands at Pride Week Benjamin Harrison Brands are a part of Pride for good. But slapping on a rainbow doesn't cut it in 2017. Media Channel 4 warns 'no end in sight' to ad recession as it dips into cash reserve Gideon Spanier Channel 4 dipped into its cash reserves last year because the ad market slumped after Brexit and warned there is "no end in sight" to the current TV ad recession. Also in the news Movers and shakers: Havas, Mars, ITV, Mother, Shazam, and more Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Summer book review: four books to inspire marketers From the study of non-conformists to the creation of a best-selling alcohol brand, Campaign asks industry experts to review four insightful books. SodaStream hires Game of Thrones' Hodor in latest chapter of crusade against plastic bottles SodaStream has followed its controversial, Game of Thrones-riffing campaign "Shame or glory" with a new spot that depicts present-day humans as a primitive species with an irrational addiction to drinking water from plastic bottles. Promoted "When it comes to the pinch, human beings are heroic" - George Orwell Georganna Simpson George Orwell's quote offers hope, humanity and inspiration in uncertain times...Campaign and Adobe Stock gathered rising stars from top creative agencies to tell a 30-second story. Promoted "Technology needs to be like salt. You need to taste it more than see it..." Georganna Simpson ...says Harjot Singh, chief strategy officer, EMEA at McCann Worldgroup. Campaign and Turner gathered top marketers, media experts and creatives to explore how technology is enabling brands to tell better stories Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Digital Designer £30,368 - £35,727 (dependent on experience) RNLI, RNLI Headquarters, Poole Creative Brand Manager £44,608 - £52,479 (dependent on experience) RNLI, RNLI Headquarters, Poole Senior CRM Executive £37K Direct Recruitment, London (Central), London (Greater) Copywriter - conceptualist B2B with some long copy £40-50k plus benefits The Jefferson Group, Central London Marketing Executive/Marketing Manager - B2B Event Marketing £23000 - £28000 per annum + dependant on experience Regan & Dean Recruitment Limited, London Operations Director - integrated marcoms agency £60-80k plus benefits The Jefferson Group, Hampshire / Surrey borders Head of Brand & Creative Services Competitive + benefits Chelsea FC, London Campaign Coordinator Competitive Lakeland, Windermere, Cumbria Group Account Director (Global) Competitive Package + Benefits Momentum ABM, London (Central), London (Greater) Full Stack Web Developer £40,000 - 45,000 + Benefits Momentum ABM, London (Central), London (Greater)

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