Monday, 31 July 2017

Trinity Mirror print ad revenue down 27% | Coca-Cola | Amazon | Tesco | Online ad viewability | Independent

Campaign Breakfast Briefing

Campaign Breakfast Briefing
July 31, 2017
Trinity Mirror print ad revenue down 27%
Trinity Mirror print ad revenue down 27%

Omar Oakes

Trinity Mirror plans to cut costs more aggressively this year as print advertising revenue fell by over a quarter in the first half of 2017.

Coke dishes out verbal pun-ishment in quirky animated love story encouraging recycling
Coke dishes out verbal pun-ishment in quirky animated love story encouraging recycling

Simon Gwynn

Coca-Cola has launched a stop-motion animated ad, with the set and "characters" built entirely from recycled materials.

Amazon launches global media review
Amazon launches global media review

Omar Oakes

Amazon has reportedly contacted agencies about its $1bn (£760m) global media planning and buying business, putting Initiative on alert in the UK.

Tesco to cover cost of 'tampon tax' for customers
Tesco to cover cost of 'tampon tax' for customers

Omar Oakes

Tesco is cutting the price of women's sanitary products so their customers will not be impacted by VAT.

Online ad viewability levels in UK still lag behind other European countries
Online ad viewability levels in UK still lag behind other European countries

Staff

Despite a rise in the proportion of UK online ads that meet minimum viewability guidelines, the UK still lags far behind Austria, France and Germany.

Saudi investor takes major stake in Independent
Saudi investor takes major stake in Independent

Omar Oakes

A Saudi investor has bought a major stake in The Independent newspaper in a deal which could value the business at more than £100m.

June's Aerial Awards winner: NHS Blood & Transplant 'Potatoes'
FutureVision: Connected by Design
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FutureVision: Connected by Design

R/GA

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