Trinity Mirror print ad revenue down 27% | Coca-Cola | Amazon | Tesco | Online ad viewability | Independent

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Campaign Breakfast Briefing July 31, 2017

Trinity Mirror print ad revenue down 27% Omar Oakes Trinity Mirror plans to cut costs more aggressively this year as print advertising revenue fell by over a quarter in the first half of 2017. Coke dishes out verbal pun-ishment in quirky animated love story encouraging recycling Simon Gwynn Coca-Cola has launched a stop-motion animated ad, with the set and "characters" built entirely from recycled materials. Amazon launches global media review Omar Oakes Amazon has reportedly contacted agencies about its $1bn (£760m) global media planning and buying business, putting Initiative on alert in the UK. Tesco to cover cost of 'tampon tax' for customers Omar Oakes Tesco is cutting the price of women's sanitary products so their customers will not be impacted by VAT. Online ad viewability levels in UK still lag behind other European countries Staff Despite a rise in the proportion of UK online ads that meet minimum viewability guidelines, the UK still lags far behind Austria, France and Germany. Saudi investor takes major stake in Independent Omar Oakes A Saudi investor has bought a major stake in The Independent newspaper in a deal which could value the business at more than £100m. Promoted June's Aerial Awards winner: NHS Blood & Transplant 'Potatoes' Radiocentre Promoted FutureVision: Connected by Design R/GA Follow these four clients to see how R/GA's integrated model helps organisations avoid disruption... Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Account Director for Global agency - work from home 3 days £40-45k plus benefits and working from home The Jefferson Group, Bedfordshire/North London borders Head of CMI | Leading Global Tech |12 month contract |£100-130k £400 - £500.00 per day Elizabeth Norman International, Chertsey, Surrey Marketing Coordinator (travel events) £21000 - £24000 per annum Regan & Dean Recruitment Limited, London International Brand Managers £77,000 as midpoint of the salary range + benefits Ashwood Associates, London Group Account Director £60-70k Negotiable DOE Mavis, London Head of Production - events £60000 - £65000 per annum The Great & The Good, London Account Manager £25-29K Direct Recruitment, London (Central), London (Greater) Senior Account Manager £35-40K Direct Recruitment, London (Central), London (Greater) Digital and Social Marketing Executive £30-£35k, depending on experience + benefits The Roald Dahl Literary Estate LLP, London (Central), London (Greater) Senior Account Manager £competitive + Car/Allowance + Benefits Bray Leino, Devon

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