Thursday, 20 July 2017

Love Island success boosts younger audience for ITV

Campaign: Media

Campaign: Media
July 20, 2017
Media news and analysis, powered by Media Week
Love Island success boosts younger audience for ITV
Love Island success boosts younger audience for ITV

Gurjit Degun

ITV2's smash hit Love Island is helping the channel buck the wider decline in younger viewers, with the number of 16- to 34-year-olds watching increasing by 86% year on year.

Robert Ffitch takes CSO role at Hearst
Robert Ffitch takes CSO role at Hearst

Gideon Spanier

Robert Ffitch, the former Manning Gottlieb OMD chief executive and Telegraph Media Group director of advertising revenues, is to become chief strategy officer at Hearst Magazines UK.

You saw it here first: 49 years of Campaign's best front pages
You saw it here first: 49 years of Campaign's best front pages

John Tylee

From its debut in 1968, Campaign has held up a mirror to the ad industry. We look back at some of the best front pages chronicling events that have shaped advertising.

Thanks for the memories
Thanks for the memories

Claire Beale

For almost five decades, Campaign's front page was the place where the people who shaped the industry were seen doing their shaping.

News publishers will regret failure of joint ad sales plan
News publishers will regret failure of joint ad sales plan

Gideon Spanier

Refusal to work together risks serious damage to the UK newspaper ad market.

Campaign rolls out membership scheme
Campaign rolls out membership scheme

Staff

Campaign is this week unveiling a membership programme designed to reward its most loyal readers.

Google relaunches Google Glass
Google relaunches Google Glass

Babar Khan Javed

Whereas most products launched by internet companies rely on consumer-side interest to validate business side application, Google Glass has stumbled into the exact opposite.

Google introduces voice based search within analytics
Google introduces voice based search within analytics

Babar Khan Javed

Democratising access, Google has launched a voice based interface for users of Google Analytics, lowering barriers to entry for those unqualified or unfamiliar with the system.

Publicis Groupe holds 3% organic growth in Europe
Publicis Groupe holds 3% organic growth in Europe

Omar Oakes

Publicis Groupe has praised strong organic growth of 7.8% in the UK for the first half of the year, as the French advertising giant's half-year performance was marred by legacy issues in the US.

3 great ads I had nothing to do with #42: Becky McOwen-Banks on Maltesers, Boddingtons and Ministry of Sound
Promoted
3 great ads I had nothing to do with #42: Becky McOwen-Banks on Maltesers, Boddingtons and Ministry of Sound

Thinkbox

Becky McOwen-Banks, creative director at FCB Inferno, reveals three great ads she admires but had nothing to do with

Take back control of your brand from YouTube
Promoted
Take back control of your brand from YouTube

Joe Foster, CEO of Easel TV

It's time to own your content. Properly own it. Host it, broadcast it, safeguard it and monetise it. And there are ways...


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