Best London 2012 campaigns 5 years on | Is TBWA\London at a turning point?

 

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Campaign: Agencies July 27, 2017

Can Jex and Vogt put an end to the continual disruption at TBWA\London? Jeremy Lee When Jean-Marie Dru, the chairman of TBWA\Worldwide, introduced the methodology of "disruption" 25 years ago, little could he have imagined how neatly this one word would sum up the state in which the network's London outpost now almost perpetually finds itself. London 2012: six of the best campaigns five years on Ben Bold With London preparing to host the World Athletics Championships from next week, Campaign revisits a very different, pre-Brexit Britain. Five years ago today, the UK capital played host to the so-called "greatest show on Earth", the London 2012 opening ceremony. ASDA and Virgin Media receive most nominations for Marketing New Thinking Awards as 2017 shortlist revealed Staff ASDA and Virgin Media lead the brands shortlisted for this year's Marketing New Thinking Awards, held in partnership with Sky Media, with four nominations each. Battle Bogle Hegarty London, Lucky Generals and PHD also perform strongly. Creatives pay tribute to MS Paint, the death of which was greatly exaggerated Simon Gwynn After reports suggested that Microsoft was preparing to kill off its beloved low-tech art application Paint, Campaign asked advertising creatives to pay tribute to the program using nothing but the tools it contained. A view from Dave Trott: A map isn't real life Dave Trott UPS have computers working out routes for their trucks to take mainly right-hand turns, avoiding left turns where possible. Is the current agency model broken? Will Swayne Agencies need to ask themselves, are they evolving fast enough? Internet adspend accounts for half of spend for first time Ben Bold Internet advertising accounted for half of the UK's adspend for the first time in the first three months of 2017, according to the Advertising Association and Warc's expenditure report. Blood-red lipstick is my secret work weapon Rania Robinson Quiet Storm's MD finds resonance in the strength shown by the movie-star sirens of yesteryear and deploys lipstick as her secret work weapon IAB waives event fees for agency members Ben Bold The Internet Advertising Bureau UK is making its events free to attend for all agency members, a change designed to forge closer relationships with agencies and attract more members. Promoted Leadership masterclass: How to lead with emotional strength Jennifer Jackson Emotionally informed leadership is key to success, says Tom Howe, managing partner at The Jefferson Group The Work Absolut "Kiss with pride" by Bartle Bogle Hegarty Absolut has released a powerful poster campaign by BBH London to highlight the fact that it is still illegal to engage in same-sex activity in 72 countries worldwide. Picks of the week: British Airways' funny safety video and Regent Street's summer pop-up Gurjit Degun Gurjit Degun selects the week's best advertising and marketing: a British Airways safety video that raises the game and a fun summer pop-up on Regent Street. Turkey of the Week: Harry's "Meet shaving's other guys" by Brothers and Sisters Jeremy Lee Jeremy Lee is baffled by Harry's poster ads. More TRENDING Sharon Horgan on confidence, creativity and closing the gender gap Brittaney Kiefer Catastrophe star Sharon Horgan acts, writes and directs - and now she is bringing her comedic touch to brands. She tells Brittaney Kiefer about new projects and her efforts to develop more female directors. Uber is everything that is wrong with disruption Andy Pemberton Uber is a lesson in the damaging power of disruption and globalisation, and it should be stopped. Promoted From the idea to the big screen: British Airways' "Live Caribbean Sale" Staff Got a great idea but not sure how to get it off the ground? 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