Marketers' optimism at lowest level for four years

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Campaign: Brands July 19, 2017

Brand news and analysis, powered by Marketing Bellwether: marketers' optimism at lowest level for four years Omar Oakes Marketers' optimism regarding companies' financial prospects are at their lowest level for four-and-a-half years, despite UK marketing budgets being expanded, compared to three months ago. L'Oréal appoints temporary marketing chief as Hugh Pile goes on sabbatical Simon Gwynn L'Oréal's chief marketing officer for Western Europe, Hugh Pile, is taking a one-year sabbatical from his role at the cosmetics giant to work for his family's business. Disney and FA team up to get girls playing football Simon Gwynn The Football Association has launched a three-year partnership with Disney to increase girls' participation in football and evolve perceptions of the sport. Vodafone to ramp up customer service with upgraded chatbot, voice ID and Alexa skill Emily Tan After Vodafone was fined £4.6m by Ofcom last October for failing to handle customer complaints properly, its chief executive Nick Jeffries vowed to tackle the issue head-on. Wake up and smell the effectiveness Matt Hill Worrying trends, such as short-termism and spending too much on activation, are damaging to brands, warns Thinkbox's research and planning director. Tourism New Zealand taps Bryce Dallas Howard as its pitch woman Kathryn Luttner The country's marketing organization partners with National Geographic Travel Lab to create the agency's first video series Possible CEO Atchison takes CMO role at software 'unicorn' Domo Omar Oakes Shane Atchison, the global chief executive of Possible, is joining computer software company Domo as its chief marketing officer. Campaign TV: The Clothes Show moves home under its rebrand as The British Style Collective James Page This year saw a new home and rebrand for The Clothes Show, as it transformed into The British Style Collective in Liverpool. Movers and shakers: Lego, ITV, M&C Saatchi, Carat, L'Oréal, FT, and more Staff AMV BBDO has hired two new creative teams. Jack Smedley and George Hackworth move over from BBH, which they joined six years ago. Ben Polkinghorne and Scott Kelly join from W+K London where they have worked for the past two years. Promoted There is life beyond 30 Turner Who has 30 seconds? Not today's consumers. Here's how to get them to engage... Promoted Watch: Adam & Eve/DDB's Ben Tollett reveals his creative challenge Suzanne Bidlake For the second in our 2017 series sparking fresh ideas in digital out-of-home, Campaign takes group ECD Ben Tollett down to the canal Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Account Manager – Digital (Philanthropy and Disputes) Excellent package and benefits Portland Communications, London (Central), London (Greater) Account Manager £30000 - £32000 per annum + Discretionary bonus, Gym membership Gabriele, London Business Director £110k - £120k, plus excellent benefits MODA consult, London (Central), London (Greater) Head of Marketing and Communications Competitive Brand Recruitment, Hertfordshire, Royston / Cambridge, Cambridgeshire / Cambridgeshire, Ely Business Director/MP Content/CRM £90/100k c£100k Barker Graves, london Senior Account Director £55k+ Direct Recruitment, London (Central), London (Greater) Intranet Manager £24,663 Ministry of Defence, High Wycombe, Buckinghamshire Senior Campaign Manager £37,527 Ministry of Defence, High Wycombe, Buckinghamshire Sales Development Executive, Tourism £28-£32k dependent on experience Morris Visitor Publications, London Planning Director £55-75,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol

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