5 things you need to know today: ASA to introduce new guidelines on gender stereotyping in ads

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Campaign 18:05 July 18, 2017

The five things you need to know today Most read ASA to introduce new guidelines on gender stereotyping in ads Nicola Kemp Brands will need to adhere to new standards on advertising which features stereotypical gender roles of characteristics. Tech Sizmek to buy Rocket Fuel for $145m Emily Tan Private ad tech company Sizmek has announced plans to buy publicly-listed programmatic company Rocket Fuel for $145m (£111m). Advertising A giant Game of Thrones tapestry is the centre of Tourism Ireland's campaign Brittaney Kiefer Tourism Ireland is creating a giant medieval tapestry depicting scenes from Game of Thrones as the HBO show airs its seventh series. Marketing SodaStream CEO: plastic bottles will be the cigarettes of our generation Simon Gwynn As the home carbonation brand launches its latest provocative campaign, SodaStream's combative boss Daniel Birnbaum explains why Coca-Cola's recycling efforts mean little and how he aims to get a SodaStream machine in every other UK home. Media Netflix beats estimates as non-US subscribers rise to 52 million Emily Tan Video-streaming platform Netflix stormed past forecasts to recruit 4.14 million monthly non-US subscribers in the second quarter, exceeding average analyst estimates of 2.59 million. Also in the news Brothers and Sisters promotes Flack and Willmer as joint ECDs Brothers and Sisters has promoted creative directors Will Flack and Aaron Willmer as joint executive creative directors. Disney and FA team up to get girls playing football The Football Association has launched a three-year partnership with Disney to increase girls' participation in football and evolve perceptions of the sport. Newspapers need transfusion of new blood to stay relevant A clique-ridden attitude is why 'old' media is dying, writes former Daily Mail and Daily Express executive Grant Feller. Promoted How an international collaboration helped launch a flightless bird Samsung's Ostrich campaign swept the board at Cannes this year and integral to that success was a collaboration with British visual effects experts MPC London. Promoted Five essential effectiveness trends from the IPA Janet Hull, IPA director of marketing strategy, executive director Effectiveness Week As the IPA launches the latest iteration in its IPA Databank series, Media In Focus by Les Binet and Peter Field, Janet Hull writes on the implications of the key findings. Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Account Director Up to £50k dependent on experience air recruitment, London (Central), London (Greater) Senior Data Planner Up to £70K (dependent on experience) plus benefits and bonuses air recruitment, London (Central), London (Greater) Account Director Up to £50k dependent on experience air recruitment, London (Central), London (Greater) Marketing & Communications Officer - Charity/Fundraising £30000 per annum + great benefits Regan & Dean Recruitment Limited, London Head of Brand & Creative Services Competitive + benefits Chelsea FC, London Global Head of Operations Dependent on Experience The Industry Club London Ltd, London (Central), London (Greater) Account Manager – Digital (Philanthropy and Disputes) Excellent package and benefits Portland Communications, London (Central), London (Greater) Head of Creative Up to £85,000 Onroot, London (Central), London (Greater) Head of SEO £50-£55K Talent Creative & Media, London (Central), London (Greater) Business Director/MP Content/CRM £90/100k c£100k Barker Graves, london

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