Sunday, 30 July 2017

Is John Lewis losing its crown? | Why Uber must be stopped

Campaign Sunday Supplement

Campaign Sunday Supplement
July 30, 2017
In-depth reads from across Campaign, covering brands, agencies and media
Is John Lewis losing its retailing crown?
Is John Lewis losing its retailing crown?

John Tylee

Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger?

Uber is everything that is wrong with disruption
Uber is everything that is wrong with disruption

Andy Pemberton

Uber is a lesson in the damaging power of disruption and globalisation, and it should be stopped.

Sharon Horgan on confidence, creativity and closing the gender gap
Sharon Horgan on confidence, creativity and closing the gender gap

Brittaney Kiefer

Catastrophe star Sharon Horgan acts, writes and directs - and now she is bringing her comedic touch to brands. She tells Brittaney Kiefer about new projects and her efforts to develop more female directors.

Reclaiming London 2012's marketing promise
Reclaiming London 2012's marketing promise

Tim Crow

Of the 17 brands that were major domestic sponsors of London 2012, ten, including BA, EDF and Sainsbury's, are no longer involved in UK sports sponsorship. Synergy's Tim Crow asks where this leaves the Olympics' marketing legacy.

Can Jex and Vogt put an end to the continual disruption at TBWA\London?
Can Jex and Vogt put an end to the continual disruption at TBWA\London?

Jeremy Lee

When Jean-Marie Dru, the chairman of TBWA\Worldwide, introduced the methodology of "disruption" 25 years ago, little could he have imagined how neatly this one word would sum up the state in which the network's London outpost now almost perpetually finds itself.

Helen Mirren believes insecurity can actually drive creativity
Helen Mirren believes insecurity can actually drive creativity

Sonoo Singh

Sonoo Singh meets actress and L'Oréal brand ambassador Dame Helen Mirren to talk advertising, creativity and faking it.

Wunderman's Read: 'We are different from Accenture. We're creative'
Wunderman's Read: 'We are different from Accenture. We're creative'

Gideon Spanier

Wunderman global chief executive Mark Read explains how he is transforming the digital shop, why it's merging with Possible, and what he has learned from Sir Martin Sorrell.

A view from Dave Trott: A map isn't real life
A view from Dave Trott: A map isn't real life

Dave Trott

UPS have computers working out routes for their trucks to take mainly right-hand turns, avoiding left turns where possible.

Brands don't always require heroes
Brands don't always require heroes

Helen Edwards

Chest-beating CVs that boast about high-risk repositioning strategies sit at odds with the slow-nurturing subtlety that would benefit most brands.

The Thinkboxes shortlist: May/June 2017
Promoted
The Thinkboxes shortlist: May/June 2017

Thinkbox

The May/June Thinkboxes shortlist sees some fantastic creative from Finish, M&S, Pride in London, TK Maxx and Uber. Who will the Academy vote for? Or better still who would have your vote? Watch them all right here...


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