Is John Lewis losing its retailing crown? John Tylee Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger? | |
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Reclaiming London 2012's marketing promise Tim Crow Of the 17 brands that were major domestic sponsors of London 2012, ten, including BA, EDF and Sainsbury's, are no longer involved in UK sports sponsorship. Synergy's Tim Crow asks where this leaves the Olympics' marketing legacy. | |
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Brands don't always require heroes Helen Edwards Chest-beating CVs that boast about high-risk repositioning strategies sit at odds with the slow-nurturing subtlety that would benefit most brands. | |
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The Thinkboxes shortlist: May/June 2017 Thinkbox The May/June Thinkboxes shortlist sees some fantastic creative from Finish, M&S, Pride in London, TK Maxx and Uber. Who will the Academy vote for? Or better still who would have your vote? Watch them all right here... | |
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