Monday, 10 July 2017

Shazam's new global marketer | Soundcloud | KFC | Starbucks

Campaign Breakfast Briefing

Campaign Breakfast Briefing
July 10, 2017
Shazam hires Viacom's Rodriguez for global marketing
Shazam hires Viacom's Rodriguez for global marketing

Omar Oakes

Shazam, the music-finding service, has appointed Viacom branded content marketing chief Alexis Rodriguez as its new head of global marketing solutions.

Soundcloud shuts London office
Soundcloud shuts London office

Omar Oakes

SoundCloud is shutting its London office amid a 40% cull in jobs as it streamlines the business globally.

Yes, it's a KFC phone
Yes, it's a KFC phone

Soon Chen Kang

KFC launched limited edition Huawei phones to celebrate its 30th anniversary and growth into a 5,300-restaurant chain in China.

Campaign TV: Starbucks goes 'Glam' for Pride
Campaign TV: Starbucks goes 'Glam' for Pride

Georgina Brazier

Starbucks celebrated its sponsorship of the Pride of London parade this weekend by wrapping stores in Pride and serving specially themed Frappucinos.

Pride 2017: the best campaigns by brands and agencies
Pride 2017: the best campaigns by brands and agencies

Staff

Our pick of the best marketing activity by brands ahead of tomorrow's Pride in London parade

Digital advertising is a teenager that is ruling the house - it needs discipline
Promoted
Digital advertising is a teenager that is ruling the house - it needs discipline

Matthew Chapman

Google and Facebook allowing ads to appear alongside extremist content should not be dismissed as the growing pains of a teenage business, argues The Times' head of investigations...

Bots are still in their infancy, let's bring them up well
Promoted
Bots are still in their infancy, let's bring them up well

Eleanor Kahn

Chatbots and voice technologies are enabling brands to create new types of consumer relationships... so how should brands use these technologies to create meaningful interactions?


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