Thursday 13 July 2017

Haagen-Dazs taps Pharrell Williams and millennials for global ad campaign | Snapchat adds F1 to list of sports partnerships

Campaign 18:05

Campaign 18:05
July 13, 2017
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Haagen-Dazs taps Pharrell Williams and millennials for global ad campaign
Haagen-Dazs taps Pharrell Williams and millennials for global ad campaign

Kathryn Luttner

Saatchi & Saatchi London gives the ice cream brand a youthful vibe in a new spot titled "Everyday Made Extraordinary."

Tech
Snapchat adds Formula One to list of sports partnerships
Snapchat adds Formula One to list of sports partnerships

Simon Gwynn

Ahead of the British Grand Prix this weekend, Formula One has signed a deal with Snapchat to cover upcoming races through the app's editorial platform Discover.

Advertising
Agency on the move: a look at Goodstuff's new London HQ
Agency on the move: a look at Goodstuff's new London HQ

James Page

Campaign visited media agency Goodstuff Communications' new offices in London's Tottenham Court Road.

Marketing
Pride out of London: brands should be popping the Gay Pride London bubble
Pride out of London: brands should be popping the Gay Pride London bubble

Tom Stevens

Brands can help Pride reach the towns where homophobia is still a real problem.

Media
Publicis Media Exchange CEO Pardon departs
Publicis Media Exchange CEO Pardon departs

Jeremy Lee

Simon Pardon, the global chief executive of Publicis Media Exchange, has left the company.

 

Also in the news
MullenLowe Group buys Salt to 'smash together' PR and advertising

MullenLowe Group has acquired PR and strategic comms agency Salt as it adds public relations to its "hyperbundled" offering in the UK and Asia.

A view from Dave Trott: It's real if you say it's real

Map-making was always a long, laborious process.

Vauxhall hires UK comedy royalty for 'Mama' sketches on Channel 4

Jessica Hynes and Sally Phillips are starring in a pair of comic films for Vauxhall, "Mamas Uncut", that debut tonight on Channel 4 during The Crystal Maze.

Promoted
"When it comes to the pinch, human beings are heroic" - George Orwell

Georganna Simpson

George Orwell's quote offers hope, humanity and inspiration in uncertain times...Campaign and Adobe Stock gathered rising stars from top creative agencies to tell a 30-second story.

Promoted
"Technology needs to be like salt. You need to taste it more than see it..."

Georganna Simpson

...says Harjot Singh, chief strategy officer, EMEA at McCann Worldgroup. Campaign and Turner gathered top marketers, media experts and creatives to explore how technology is enabling brands to tell better stories


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